Enhanced point of sale packaging wins more buyers at retail.

One…two…three…four…five…six…seven.  That’s the maximum number of seconds shoppers spend at the retail shelf deciding which brand to buy.  With so many choices easily in reach, first impressions – like appealing graphics and innovative packaging designs that showcase brand value – must really pack a punch to knock out competitors and get your product to check out.  

Everyday, the retail shelf is a battle zone where brands compete for consumer attention.   Winners are made by Graphic Packaging’s innovative packaging designs that deliver powerful brand promotion and stronger connection with buyers.  

Smart marketers use Graphic Packaging’s creative resources, innovation process, and packaging expertise to reinforce their promotional campaigns with fresh, bold ideas.  Using our full arsenal of exciting visual and structural packaging enhancements, you’ll get the sharper edge to capture consumer interest and accelerate brand performance at the point of sale.

• Inks & Coatings.  The luster of specialty inks and premium gloss coatings will enhance graphics and protect packaging. Our Luster-Kote^™ UV/EB cured coating, rated over 75 for gloss, sparks sales by 10% compared to acrylic coatings.  Film-laminated, reverse printed Composipac® cartons offer high barrier protection, outstanding scuff resistance and superior gloss for a shining impact on the shelf. 

• Special Effects. Consumers equate higher product quality and better taste with a metallized look.  Special packaging effects like holographic film, foil film, foil stamping, and metalized inks provide a touch of class and 3-D visual effects that can lift sales into golden-digits.   

• Unique Shapes.  You have to been seen to be profitable.  It’s so easy to introduce our uniquely different Shape FX^™ designs to your existing packaging lines -- for the “WOW” power that calls attention to your product from every angle, with a variety of eye-catching shapes and 360-degrees of custom graphics to create an unexpected difference on the shelf and on the bottom line.  

• Inserts & Labels.  What you see assures what you’ll get – that’s why customers prefer packaging that allows them to view products through windows or see how many servings remain. Plus, on-pack promotions, coupons, inserts, bonus samples, and scratch-n-sniff labels insert fun and incentive into the buying experience to increase household penetration, buy rate and brand loyalty.  

• Interactive Packaging.  Innovative packaging is a great way to engage consumers.  Connect buyers to your website instantly with Snap2C® mobile marketing for real-time promotions, product instructions, special offers or helpful Q&A.  Random coding printed on individual cartons drives loyalty programs, and provides essential consumer data for improved marketing decisions.