We’re taking “green” to the grass roots because we believe sustainability doesn’t work as a top-down edict. It requires commitment and participation from the ground up, both in our company and in the community. Our successful Trees Into Cartons, Cartons Into Trees (TICCIT) program is based on that premise.
TICCIT is an educational program that takes our employees into schools and scouting troops to present the lifecycle of cartons. We discuss where cartons come from and the steps along the journey from kraft virgin cartons to recycled cartons all the way through recycling. We also highlight the renewability of paperboard packaging and give each student a tree to take home to plant.
Our TICCIT program has grown substantially from its modest beginning in 2009 when we presented to 100 students. In 2011, we introduced TICCIT to the Girl Scouts of Greater Atlanta. Now the program has expanded nationally to both the Girl Scouts and Boy Scouts organizations in addition to numerous schools in our communities throughout North America.
Since the beginning of TICCIT, we have educated and planted trees with more than 75,000 students and scouts nationwide.