Graphic Packaging Launches InnoGate Innovation Portal
MARIETTA, Ga., April 28, 2011— Graphic Packaging International, Inc. (GPI), a subsidiary of Graphic Packaging Holding Company (NYSE: GPK), today launched InnoGate™, GPI’s new open innovation portal.
InnoGate is a new space for inventors, students and vendors to share their packaging ideas with GPI, with the ultimate goal of moving those packaging ideas into the marketplace. GPI strives to provide its customers with packaging that delivers on three key benefits—convenience, sustainability and brand promotion—in a range of food, beverage, household and industrial product categories.
“Innovative packaging is the core of our business,” said John Best, GPI vice president of business development. “As a leading provider of packaging for some of the world’s most widely recognized brands, we are seeking a wide range of ideas that will improve performance for manufacturers and consumers. InnoGate will serve as more than a suggestion box. GPI seeks to interact with innovators and drive real growth for the Company, and the innovator’s unique packaging solution.”
GPI has a proven track record of game-changing, innovative packaging. To name a few:
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· Fridge Vendor® packs revolutionized how consumers use their refrigerator space for storing and dispensing
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beverages.
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· MicroRite® even-heating and cooking packaging for microwaveable foods has delivered convenience and
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improved cooking quality of at-home frozen food.
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· Strength products, including GPI’s patented Z-Flute® product, offer improved shipping and display
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efficiencies to manufacturers and reduce the environmental impact associated with freight and
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transportation.
GPI invites innovators to visit InnoGate and help develop more game-changing packaging to drive real growth, deliver convenience to consumers, reduce negative environmental impact or provide powerful brand promotion. The new portal can be found by visiting www.innogategpi.com.
About Graphic Packaging International, Inc.
Graphic Packaging International, Inc., a subsidiary of Graphic Packaging Holding Company (NYSE:GPK), headquartered in Marietta, Georgia, is a leading provider of paperboard packaging solutions for a wide variety of products to food, beverage and other consumer products companies. The company is one of the largest producers of folding cartons and holds a leading market position in coated-recycled boxboard and specialty bag packaging. The company's customers include some of the most widely recognized companies in the world. Additional information about Graphic Packaging, its business and its products is available on the company's web site at www.graphicpkg.com.