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Innovation Resources
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Inspiring brand performance through innovative packaging design.
Innovative packaging is the core of our business. In Graphic Packaging’s Innovation Centers, creative thinking becomes inspired design that showcases the uniqueness of your product and accelerates your brand’s performance.
Each Center unites a wealth of packaging know-how with a world of fresh design ideas, leading technologies and new materials. You’ll find a large collection of inspiring packages and success stories from around the world, plus lots of examples of what our design teams have created to differentiate products and build global brands.
A creative development team of market specialists, structural and graphic designers and mechanical packaging engineers will work closely with you to learn everything about your opportunity and discover additional consumer needs relevant to your product. Adept at analyzing the latest market trends and defining value-adding design criteria, these experts will lead you through ideation, design and systems to ensure you benefit from the full scope and support of our innovation process.
The result is a superior packaging solution that builds brand equity and lasting consumer loyalty.
| Structural Design |
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Ideation and brainstorming |
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Collaborative engagement |
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Concept development |
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Customized prototypes with graphics |
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Specification drawings |
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CAD production files | |
| Graphic Design |
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Conceptual graphic design |
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Ideation coordinated with structural design |
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Customized prototypes |
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Illustration & 3D rendering |
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Production art troubleshooting |
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Digital photography |
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Logo & brand-marks | |
| System Solution |
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Turnkey project coordination |
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Machine design |
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Engineering & development |
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Supply chain integration |
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Mechanical & electrical systems design |
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Installation & start-up |
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Operator training | |
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