Asahi Soft Drinks Launches Cap-It™, a Fully Recyclable Clip-style Carton for PET Bottle Multipacks
Graphic Packaging is experienced in providing fiber-based, automated packaging at scale. For Asahi Soft Drinks, this meant the efficient transition away from manual packaging to an automated Cap-It system. The new pack style was successfully launched for the Wilkinson brand and expanded to other products, including carbonated items. Using the Cap-it machine for production, the client succeeded in reducing manual labor and costs.
The packaging solution features maximized real estate for high-quality graphics, drawing consumers’ attention and contributing to improved brand differentiation. Additionally, the product’s thoughtful design creates a more comfortable consumer experience.
Together, the partnership successfully launched one of the first clip solutions for PET bottles. This innovation has enabled Graphic Packaging to develop higher speed and more flexible solutions.