Funky Buddha Mixology Series Grabs Consumers’ Attention

Funky Buddha Basket Carrier

Constellation Brands’ Funky Buddha Mixology Series Grabs Consumers’ Attention with Dimensionally Raised Coating and Metallic Gold Ink

 

Funky Buddha offers a line of beers, inspired by classic cocktails. The package is a sustainable solution with a custom profile and shelving positioning that captures consumers’ attention. The high-gloss raised coating gives dimension to the illustrations and creates a unique tactile experience.

Challenge
  • Design
    Catch consumer attention
  • Ink and Coating
    Convey premium positioning
  • Paperboard
    Offer a sustainable solution that is reliable in moist conditions
Solution
  • Custom Profile
    Four-bottle carrier with a four-sided custom profile cut
  • Raised Ink 
    Metallic ink with dimensional raised coating
  • 18 pt Aquakote™
    Additional wet strength
Results
  • Compact carrier allows more varieties to be shelved, profile visual offers impact from all sides
  • An enhanced and unique tactile experience when consumer is carrying the package
  • Survives moist conditions and can be recycled in most communities in US and Canada

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