Jean-Francois Roche is the Senior Vice President and President, EMEA of Graphic Packaging International, LLC. Prior to assuming his current position, Mr. Roche served as Vice President, Global Accounts from October 2018 through December 2019. From April 2015 through December 2019, Mr. Roche also served as the Vice President, Sales, EMEA Consumer Products. Mr. Roche joined Graphic Packaging in April 2015 from LGR Packaging where he served as Chief Sales and Marketing Officer. Prior to that Mr. Roche spent 25 years at A&R Packaging, a large Scandinavian-based multinational consumer packaging provider, working in positions of increasing responsibility culminating the position of Senior Vice President, Sales and Marketing. Mr. Roche also serves as the President of the European Carton Makers Association, Europe’s folding carton industry association.