3D Lens Effects
Incorporating lenses into the packaging design creates realistic 3D effects and leads to strong differentiation on the retail shelf. Individually tailored to the graphic design of your pack, the lenses offer various shapes, colors, and varnish options.
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3D Lens Effects Benefits
Sustainability
3D lens effects on packaging are traditionally created with fully laminated board. Our specialist technique allows us to apply the lens to the specific area only, leaving the remainder of the sheet unlaminated. This ensures that the recyclability of the pack is unaffected, allowing it to be recycled in household waste streams.
Brand & Marketing
The 3D look effect of the lens creates a striking visual impact, tempting a tactile interaction with the consumer.
Security
As special technology and a unique design process are required to create the 3D effect, it makes it harder for counterfeiters to copy your packaging.
3D Lens Effects Applications
Beverage
Confectionery
Personal Care
Beauty
Healthcare
Related Finishes & Enhancements
Printed Metal Effects
Achieve brilliance with our printed metal effects.
Cast & Cure Finishing
Create striking holographic effects to create differentiation and impact on the retail shelf.
Holographic Effects and Designs
Holographic effects create reflective accents on selected areas of your packaging to enhance the overall visual impact, creating a 3D effect on a flat surface.
Tactile Packaging Effects
Engage a consumer’s sense of touch with tactile packaging effects that help to differentiate your product and enhance the consumer’s experience.