Near Field Communication-Enabled Packaging
Near Field Communication (NFC) technology in packaging enables brands and retailers to offer an interactive customer experience. It can be used to share product information and promotional offers and can help to prove the authenticity of a product.
Most smartphones have the ability to read NFC tags which makes it an attractive opportunity for brands to connect with the consumer on a new level.
We can apply NFC tags efficiently during the gluing step as part of an automated process.
Quick Links
Near Field Communication-Enabled Packaging Benefits
Accessible
The NFC reader is pre-installed on most smartphones, so no requirement for consumers to download an app
Consumer Engagement
NFC technology on packaging is the gateway to next-level consumer engagement
Easy Implementation
The application of NFC tags is an automated inline process during gluing
Related Finishes & Enhancements
Augmented Reality
Incorporating augmented reality into a packaging design can be an innovative way to increase engagement or provide product information.
Promotional Packaging
Promotional packaging can be a great way to increase brand awareness, drive consumer engagement, achieve differentiation, and drive sales.