Tactile Packaging Effects
Consumers like to touch before they buy. Studies have shown that engaging a consumer’s sense of touch with tactile packaging can positively influence sales. In a competitive market, creating packaging that appeals to multiple senses can help to differentiate your product from the competition and enhance the consumer’s experience.
Tactile packaging effects can be created using embossing techniques or special varnish applications. Full-surface, micro-embossed structures create three-dimensional effects that can raise your packaging to a new level. You could also choose to apply embossing to your logo or other detail in your graphic design.
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Tactile Effects Benefits
Inclusive design
- Following universal design principles, raised print and braille can be applied to provide consumers who are blind or partially sighted with important information
Operational Efficiency
- Tactile effects that are created in an inline process deliver manufacturing efficiencies
Brand & Marketing
- Engage the consumer’s senses with textured effects that elevate the perceived value of your packaging
- With an advanced combination of varnishes and embossing it is possible to create surfaces that replicate the touch of soft leather, textured fabric,
and more
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