The primary function of packaging is to safeguard the products from damage during transportation, so material selection and structural design are critical, but right-sizing is also important to minimize cost and improve efficiency. Strength packaging can achieve the desired level of protection while eliminating the need for an outer corrugated box.

E-commerce packaging presents an opportunity to reinforce the brand image and create a memorable unboxing experience for consumers. High-quality graphics can create great impact. 

As consumers’ environmental concerns continue to grow, the use of sustainable packaging becomes increasingly important. Using packaging made from materials from renewable sources, minimizing excess packaging, and using materials that are easily recyclable can help reduce the environmental impact.

While it’s important to create an appealing package, it’s also crucial to balance the costs involved. Optimizing packaging design, selecting the right paperboard, and considering weight and dimensions can help control cost without compromising quality.