BETTERGUARDS Partners With Graphic Packaging International To Develop Packaging for Its Breakthrough Sports Technology

BETTERGUARDS is a sports technology innovator known for developing The BetterGuard, an adaptive ankle brace used in professional sports. As part of the NBA’s startup accelerator, The BetterGuard was developed for high-level professional athletes and focuses on injury prevention and recovery.

We partnered with the company to develop a bespoke paperboard packaging solution that creates premiumization, enhances the consumer experience, and delivers production and shipping efficiencies.

Want to learn how we did it? Download our innovation highlight.