Budweiser Brewing Group UK&I meets the demand for hard seltzers with retail-friendly Bud Light Hard Seltzer packaging solution made from renewably sourced fiber
As the trend for hard seltzers steadily increases across Europe, Budweiser Brewing Group UK&I, a business of AB InBev, needed a fast turnaround on packaging for the UK launch of its Bud Light Seltzer brand. Budweiser Brewing Group required packaging in line with its mission to inspire and empower consumers to create a better world. They chose to partner with Graphic Packaging International (‘Graphic Packaging’) due to
the company’s reputation for efficient delivery of world-leading fiber-based packaging solutions, its Vision 2025 goals and Design for the Environment approach.