Devils Backbone Premium Enhancements Capture Attention and Elevate Branding

Devils Backbone Brewing Company establishes their Prestige Series as a luxury beverage with foil stamping and soft-touch coating

This basket carrier is a convenient solution with a custom profile and premium enhancements that captures consumers’ attention and elevates the brand. The foil-stamped basket carrier with soft-touch coating gives dimension and creates a unique tactile experience.

Challenge

Design
Catch consumer attention
Ink & Coating
Convey premium positioning
Paperboard
Offer a sustainable solution that
is reliable in moist conditions

Solution

Custom Profile
Four-bottle basket carrier with a
four-sided custom profile cut
Foil Stamping and Coatings
Patterned foil with soft-touch
coating
18pt AquaKote™
Additional wet strength

Results

Compact carrier allows more
varieties to be shelved, profile
visual offers impact from all sides
An enhanced and unique tactile
experience when consumer grabs
the package
Survives moist conditions
and can be recycled in most
communities in US and Canada

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