Devils Backbone Premium Enhancements Capture Attention and Elevate Branding

Devils Backbone Brewing Company establishes their Prestige Series as a luxury beverage with foil stamping and soft-touch coating

 

This basket carrier is a convenient solution with a custom profile and premium enhancements that captures consumers’ attention and elevates the brand. The foil-stamped basket carrier with soft-touch coating gives dimension and creates a unique tactile experience.

Devils Backbone: Elevated Experience, Sustainability, Operational Efficiency

Challenge
  • Design
    Catch consumer attention
  • Ink & Coating
    Convey premium positioning
  • Paperboard
    Offer a sustainable solution that
    is reliable in moist conditions
Solution
  • Custom Profile
    Four-bottle basket carrier with a
    four-sided custom profile cut
  • Foil Stamping and Coatings
    Patterned foil with soft-touch
    coating
  • 18pt AquaKote™
    Additional wet strength
Results
  • Compact carrier allows more
    varieties to be shelved, profile
    visual offers impact from all sides
  • An enhanced and unique tactile
    experience when consumer grabs
    the package
  • Survives moist conditions
    and can be recycled in most
    communities in US and Canada

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