Dogfish Head Engages Consumers with Scratch and Sniff Enhancement

Dogfish Head’s New Variety Pack Encourages Consumers
to Stop and Smell the Hops

Dogfish Head Craft Brewery, a brand of Boston Beer Co., is an American brewery with commercial distribution in all 50 U.S. states. The brewery recently introduced a new variety pack featuring four different hop-forward beers. Dogfish Head partnered with Graphic Packaging International (Graphic Packaging) for a packaging solution that incorporates an interactive scratch and sniff element on the front and back of each carton.

Download the full case study below.

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