Dogfish Head Engages Consumers with Scratch and Sniff Enhancement

Dogfish Head Scratch and Sniff Folding CartonDogfish Head’s New Variety Pack Encourages Consumers
to Stop and Smell the Hops

Dogfish Head Craft Brewery, a brand of Boston Beer Co., is an American brewery with commercial distribution in all 50 U.S. states. The brewery recently introduced a new variety pack featuring four different hop-forward beers. Dogfish Head partnered with Graphic Packaging International (Graphic Packaging) for a packaging solution that incorporates an interactive scratch and sniff element on the front and back of each carton.

Download the full case study below.

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