Dogfish Head’s Innovative Glow-in-the-Dark Packaging

Dogfish Head Glow in the Dark Basket CarrierDogfish Head Punkin Ale Returns for the Season With Innovative Glow-in-the-Dark Packaging

Dogfish Head Craft Brewery opened in 1995 as Delaware’s first brewpub. Since then, the brewery has expanded commercial distribution to all 50 U.S. states. In 2019, Dogfish Head merged with the fourth largest brewer in the United States, Boston Beer Co.

One of Dogfish Head’s iconic brews is the fall staple, Punkin Ale, packaged in a six-pack carton with signature pumpkin head character branding. Dogfish Head partnered with Graphic Packaging International (Graphic Packaging) to add a new, playful element to the signature pumpkin head theme in this year’s Punkin Ale release.

Download the full case study below.

  • Privacy Policy

    If you would like further information about how we use the details you provide to us, please see Graphic Packaging International's Privacy Policy.