Join Us at drinktec 2025 to Start Innovating for Change
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Discover Innovative Solutions at drinktec
The packaging industry is transforming, driven by the need for innovation and sustainability. Brands face challenges such as improving material circularity and carbon footprint reduction, alongside increased pressure to enhance automation and streamline operations.
While the pain points are clear, the pathways to resolution may seem complex. But this new era is an opportunity to reimagine our interaction with products, materials, and the environment.
The journey ahead is transformative and exciting. Now is the moment to lead the charge.
And the way to do it is clear: through innovation for change.
Use voucher code DRI25GRAPHICPACK to unlock your free ticket.
See Us at drinktec
September 15 – 19, 2025
Hall C1, Booth C1-321
Messe München, Germany
Pack Talks
Discover fast-paced talks on packaging innovation, sustainability, legislation, and automation at our drinktec booth C1-321, all under 20 minutes.
Monday, September 15
Market Trends and Consumer Preferences
12:00 – 12:20 pm
Consumers are reshaping the rules, and marketing is evolving to meet them. In this session, we’ll explore how today’s most influential trends are driven by shifting consumer values, behaviors, and expectations. From personalization and wellness to sustainability and value-seeking, discover how brands are responding with smarter, more empathetic strategies. Learn how our approach starts with deep consumer insight and ends with innovative packaging that connects meaningfully with consumers across every touchpoint.
Tuesday, September 16
The Legislative Landscape for Beverage Packaging
10:00 – 10:20 am
Curious to know how evolving regulations are reshaping beverage packaging? Join us at our drinktec booth for a deep dive into the legislative landscape, from the EU’s Packaging and Packaging Waste Regulation (PPWR) to global recycling mandates and Extended Producer Responsibility (EPR) policies. Learn how upcoming bans on shrink film and overpackaging, new recycled content rules, and labeling restrictions are driving innovation in format design and compliance strategy. This session will help you stay ahead of 2030 legislation with smart, future-ready packaging solutions built for change.
Innovation for Change: A Systems-Based Solution
12:00 – 12:20 pm
Explore how innovation becomes transformation in this session. We’ll explain how ideas can move swiftly from concept to commercialisation, showing how we rapidly prototype, validate, and scale solutions to meet real-world packaging needs. Learn how our systems-based approach connects design, automation, and sustainability to deliver smarter, faster, and more adaptable packaging technologies. This is your chance to see how innovation moves from idea to impact.
Wednesday, September 17
PET Bottle Multipacks: Collaboration for Success
10:00 – 10:20 am
Discover how collaboration fuels innovation in our partnership with PROJECT, with whom we’ve developed a paperboard banding solution for large PET multipacks. This session will showcase how we’re replacing shrink film with paperboard packaging that delivers shelf impact, operational efficiency, and greater circularity. Learn how our successful collaboration with PROJECT is helping brands transition to recyclable, high-performance paperboard multipacks that meet both consumer expectations and operational and legislative demands.
The Legislative Landscape for Beverage Packaging
12:00 – 12:20 pm
Curious to know how evolving regulations are reshaping beverage packaging? Join us at our drinktec booth for a deep dive into the legislative landscape, from the EU’s Packaging and Packaging Waste Regulation (PPWR) to global recycling mandates and Extended Producer Responsibility (EPR) policies. Learn how upcoming bans on shrink film and overpackaging, new recycled content rules, and labeling restrictions are driving innovation in format design and compliance strategy. This session will help you stay ahead of 2030 legislation with smart, future-ready packaging solutions built for change.
Thursday, September 18
Innovation Highlight: WrapFlex™
10:00 – 10:20 am
One style of carton doesn’t meet every need. That’s why we’ve added WrapFlex™ to our wrap portfolio. With WrapFlex, you can combine the benefits of fully enclosed cartons and wraps, applied by our Marksman™ machinery range.
Next-Generation Machinery Technology
12:00 – 12:20 pm
Get a firsthand look at the future of packaging with our next-generation machinery portfolio, spotlighting:
- QuikFlex™ TP125: a high-speed tray packing system designed for loose items like cans and bottles, with tool-free changeovers, customizable tray formats, and seamless integration with clip applicators like the AutoClip™ SC125
- Marksman™ wrap-style multipack machinery portfolio: Ideal for cans and glass and plastic bottles, the portfolio delivers operational efficiency, pack performance, and great flexibility through market-proven technology and a patented paperboard locking technology that eliminates glue.
Friday, September 19
Innovation Highlight: QuikFlex™ TrayPacker
10:00 – 10:20 am
Say goodbye to shrink wrap and hello to smarter packaging with our new QuikFlex™ TrayPacker. Designed to replace traditional tray and shrink film combinations, it offers a modular approach to packing PET bottles and cans—delivering high speeds, enhanced branding, and reduced material use.
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Brews & Breakthroughs
September 15 – 18
4:00 – 5:00 pm | C1-321
Unwind from your day and chat with our experts in innovation, machinery, sustainability, marketing, and more!
Swing by for fresh insights, practical tips, and great conversations to help you keep innovating for change… plus have a little something to sip while you’re at it.
See EnviroClip™ Cans in action
EnviroClip™ Cans is an intelligent, minimum-material paperboard clip that replaces plastic rings and shrink film. See it at our drinktec booth, together with its integrated machinery solution, AutoClip™, that will be running at the show.
Discover what makes EnviroClip Cans perform so well in cold and humid conditions, and why it’s the perfect plastic replacement solution for cans.
Need a multipack solution for PET bottles?
EnviroClip™ Beam is a unique solution that must be handled to be believed.
You can discover this innovative multipack carton for PET bottles in our innovation room.
Don’t miss the hand-applied jig on the booth floor, which will illustrate how we’ve been able to eliminate glue from the pack.
Is maximizing pallet count a priority?
If you have large pack counts going out in trays and shrink film, come and see our Twinstack™ solution. It can deliver an increase in pallet count and reduce energy use.*
*Carbon footprint and energy reductions calculated after the filling process and compared to commercial packing using a corrugated tray and shrink film tunnel.
Looking for crate-ready solutions?
Do you use returnable crates? Our paperboard solutions go beyond the standard tray, with modified cartons that are suitable for this method of transport, including baskets, wraps, and fully enclosed cartons.
PET multipacks. Made easy.
Combining simplicity with efficiency, our SplitClip™ solution offers multiple SKUs in one tray with a single application, allowing you to take control of your PET multipack needs with a minimal paperboard carton solution.
Achieve barcode coverage with a minimum of paperboard
Barcode cover solutions are often associated with excess material. But if you want both a minimal material solution and an effective barcode coverage, our wraps have the answer, as they now offer orientation.
By selecting our top and bottom gusset wrap, combined with can orientation, you get barcode coverage with a clean, attractive look, combining the visual presence of your primary container with the design of your secondary packaging.
Related News & Events
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Cheers to That: Graphic Packaging Wins Molson Coors Packaging Supplier of the Year Accolade
June 10, 2025
Graphic Packaging wins Molson Coors Packaging Supplier of the Year accolade for 2024.
News
Get in Front of New European Packaging Requirements
June 5, 2025
Jean-Francois Roche, SVP and chief commercial officer at Graphic Packaging, shares an industry perspective on the new EU Packaging and Packaging Waste Regulation (PPWR).
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Graphic Packaging Joins SmartWay
May 29, 2025
As a large shipper, Graphic Packaging International supports the transition to
low-carbon emissions transportation. That’s why we’re now a SmartWay Shipper Partner.