Graphic Packaging Strikes Gold at the EFTA Benelux Flexo Awards 2021

Graphic Packaging International is celebrating success at the EFTA (European Flexographic Technical Association) Benelux Flexo Awards 2021 with a prestigious award for excellence in flexographic print.

The vibrant pack, created for Heineken’s Jillz Raspberry Sparkling Cider, was awarded Gold in the Flexo Print on Paper (Wide) category during a ceremony held at Antwerp’s Hilton Hotel.
The innovative multi-pack design was selected from 140 entries in 16 categories submitted by flexo printers across Belgium and the Netherlands. It drew attention from the judges due to theBenelux Awards standout print and graphics quality, which illustrated the raspberries so realistically it felt like “you could grab them from the pack”.

Produced at Graphic Packaging’s Sneek, Netherlands, facility, the colorful Jillz carton is made from recyclable paperboard.

Accepting the award on behalf of Graphic Packaging, Sneek’s European group prepress and workflow specialist, Serge Hendrickx, said: “It’s fantastic to have received such high recognition in these esteemed awards so soon after introducing our new flexographic press, which is proving extremely successful in meeting changing consumer and market needs.

“Achieving gold illustrates the exceptional level of printing we can achieve to create outstanding brand designs on innovative and sustainable packaging solutions.”

Graphic Packaging will now join winners in all categories to compete in the EFTA Europe Diamond Awards to be announced on May 5, 2022 in Milan.