ATLANTA – Oct. 31, 2019 – Graphic Packaging International (GPI), a leading provider of paper-based packaging solutions for food, beverage, foodservice and other consumer products, won the Package of the Year award for a four-pack Wicked Weed basket carrier at the 2019 Paperboard Packaging Council’s carton competition, held on October 25 in Minneapolis.
The top prize-winning design was specially created to launch a new line of Wicked Weed fruity sours. The design incorporates a custom die cut where the front and back display panels outline the beautiful fruit tree illustrations inspired by each of the four sour flavors. Finished with a soft-touch coating topped with illustrated fruits coated in a high gloss, the enhancements make the product a stand-out on the shelf and create an elevated, premium image for the brand.