On February 14, two animated characters made of paper and packaging were launched to the public as the newest heroes representing our industry. The endearing characters appear in their own commercials on cable TV and in digital spots also posted on YouTube. They debuted in print in January issues of US Weekly, Forbes, Delta Sky, ESPN, HGTV Magazine and Parents Magazine and on the cover of US Weekly in February in a special double cover issue celebrating awards season.
The paper character, “Page,” shows how paper helps us learn, be productive and achieve in our daily lives. The packaging character, “Casey,” demonstrates how packaging routinely delivers goods safely to our doorsteps, stores and businesses. The industry first met these new faces who introduce paper and packaging as the heroes of the stories in information webinars and through a naming contest. More industry participation initiatives are planned this year.
The Paper & Packaging – How Life Unfolds® national promotional campaign is designed to increase consumer appreciation for these unsung heroes and increase consumption behavior. It is funded by manufacturers and importers of paper and paper-based packaging and also known as the Paper Checkoff. To learn more about the 2018 campaign visit www.howlifeunfolds.com