PPWR News & Resources
News and resources to help brands understand the Packaging and Packaging Waste Regulation
What Is PPWR?
Short for the Packaging and Packaging Waste Regulation, the PPWR is a European Union regulation with requirements across the entire packaging lifecycle to help reduce waste, improve recyclability and support circularity.
Expert INSIGHTS
PPWR Perspectives
Hear from the people helping advance packaging circularity.
Paul Krochak
Packaging Circularity Manager International, Graphic Packaging
Elodie Bugnicourt
Sustainability Director International, Graphic Packaging
Jean-Francois Roche
Senior Vice President and Chief Commercial Officer, Graphic Packaging
“Big brands are making the switch from fossil-fuel based packaging already, often using European projects as the first step on their packaging sustainability journeys.”
Jean-Francois Roche in Sustainable Packaging News
PPWR IN PRACTICE
Sustainable Packaging Innovation
Rethink consumer packaging design for the circular economy.
A Catalyst for Packaging Innovation
The PPWR is a call to action for the packaging industry to step up.
Deep Dive Into Sustainable Packaging
What does sustainable packaging actually mean today?
The Better by Design Framework
How do you design packaging that balances circularity, functionality and convenience?
INDUSTRY EBOOK
What’s Next for Healthcare Packaging?
Regulatory changes and shifting consumer expectations are reshaping the industry, and this becomes more important in the context of the European market, where the PPWR brings healthcare packaging into the scope of packaging waste legislation for the first time.
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