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BETTERGUARDS Partnered With Us To Develop Packaging for Its Breakthrough Sports Technology
Healthcare | elevated experience
BETTERGUARDS Partnered With Us International To Develop Packaging for Its Breakthrough Sports Technology
BETTERGUARDS is a sports technology innovator known for developing The BetterGuard, an adaptive ankle brace used in professional sports. As part of the NBA’s startup accelerator, The BetterGuard was developed for high-level professional athletes and focuses on injury prevention and recovery.
We partnered with the company to develop a bespoke paperboard packaging solution that creates premiumization, enhances the consumer experience, and delivers production and shipping efficiencies.
Challenge
- BETTERGUARDS wanted an innovative packaging solution to create differentiation and premiumization for its new-to-market product, The BetterGuard
- The packaging needed to be highly functional and create an engaging opening experience for consumers
- The packaging solution needed to be optimized for online shipping and efficient transport
Solution
- Graphic Packaging introduced a recyclable, four-piece paperboard carton solution
- The inlay has slits on the top left and right that lock a small carton in place. Modular fitments fill the void to ensure the brace is always displayed from the correct side.
- The system includes slits to keep the product brochure in place
- The package features a matte black, soft-touch varnish, creating a premium appearance
Result
- The packaging prioritizes the consumer experience as the brace is immediately visible in the correct orientation, and the user manual is clearly displayed
- The product’s four-piece inlaid design and premium printing finish create a high-value opening experience
- The slimline design and product protection features optimize the pack for transport
- Specially designed so all pack sizes can run on the same machine
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