INNOVATION | sustainability

Design plays a pivotal role in minimizing the environmental impact of packaging and maximizing its compatibility with a circular economy. In response to this, we’ve developed our Design for Environment (DfE) methodology, which also serves as a foundation for meeting our “Better by 2030 Driving Circularity Goal”, where we aim to make every innovation more circular, more functional, and more convenient than existing alternatives.

As a follow-up to our previous eBook that introduced DfE, its benefits, and methodologies, a new guide that deep-dives into the DfE methodology adopted by Graphic Packaging will be published by the end of 2025.

In this guide, our DfE methodology is explored in detail, the circularity metrics we consider for paperboard packaging are reviewed, and we introduce our approach to assessing functionality and convenience.