Jean-Francois Roche

Jean-Francois Roche is the Senior Vice President and Chief Commercial Officer of Graphic Packaging International. Prior to this, Mr. Roche served as Senior Vice President Sales, International after also serving as Senior Vice President and President, EMEA, and as Vice President, Global Accounts and as Vice President, Sales, EMEA Consumer Products. Mr. Roche joined Graphic Packaging in 2015 from LGR Packaging where he served as Chief Sales and Marketing Officer. Prior to that, he spent 25 years at A&R Packaging, a Scandinavian-based multinational consumer packaging provider, working in positions of increasing responsibility which culminated in the position of Senior Vice President, Sales and Marketing. Mr. Roche also serves, since 2017, as the President of the European Carton Makers Association (ECMA), Europe’s folding carton industry association.