Understanding where consumers are headed is essential for building winning brands. Join us as we explore the economic outlook shaping consumer behavior in 2027, including evolving perceptions of financial wellbeing, changing spending habits, and what these shifts mean for CPG brands and retailers.  

From there, we’ll dive into the growing influence of packaging as a strategic business asset. Through cutting-edge research and inspiring examples from award-winning designs, you’ll learn how packaging can do more than stand out on the shelf. It can strengthen brand connections, elevate the shopper experience, and drive measurable business results.