Graphic Packaging International Launches New Paperboard PaceSetter Rainier™ in Response to Increased Demand for Recycled Content in Consumer Packaging

August 23, 2023

An innovation in coated recycled board (CRB), PaceSetter Rainier™ offers a bright, white, and smooth surface for superior printability that competes with solid bleached sulfate (SBS) and folding box board (FBB).

Paperboard consumer packaging leader Graphic Packaging International has announced the launch of an innovation in recycled paperboard, PaceSetter Rainier™, named after Mount Rainier, known for its pristine white snow-capped summit. The new paperboard offers many of the characteristics of bleached paperboard in combination with recycled content. With brightness and whiteness that exceeds that of traditional bleached paperboard (also known as coated recycled board or CRB), it can compete directly with bleached paperboard. In addition, it provides improved surface smoothness for enhanced printability and tactile performance for truly stand-out printed packaging. 

Leveraging industry-leading recycled paperboard investments totaling an estimated $1.7 billion combined for projects in Kalamazoo, Michigan and Waco, Texas, Graphic Packaging is boosting capacity and technical capability in recycled paperboard production to provide more customers, and ultimately consumers, with paperboard packaging with recycled content, enabling them to contribute to a more circular economy.  

Michael Weinhold, senior vice president, paperboard sales, at Graphic Packaging said: “This is a breakthrough for the paperboard packaging industry and one we know is important for our customers and consumers. According to recent research by the Boston Consulting Group, 78 percent of consumers said they are likely to purchase a product based on a ‘made with recycled content’ claim, and 64 percent said it was important for packaging to contain recycled content. Our customers have been asking for a premium paperboard  solution that offers a bright, white, and smooth printing surface that also includes recycled content to help support their packaging sustainability goals. We believe PaceSetter Rainier will be a game-changer for them.” 

The new paperboard grade is initially available in 12pt to 18pt calipers and is ideal for a wide range of packaging applications including healthcare, beauty, confectionery, dry goods, dairy, and more.  

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