Innovation Highlight
Juicy Juice Creates Interactive Fun With Inkjet Printing Technology
COFFEE AND TEA | ELEVATED EXPERIENCE
Juicy Juice Adds Another Layer of Fun for Kids and Parents with an Interactive Promotional Card on Juice Box Packaging
Using our inkjet capabilities and bleached paperboard (SBS), the three-paneled promotional J-card engages customers through fun activities and unique giveaway codes.
Solution
- Three-paneled promotional J-card provides larger graphics billboard for branding on the front, and further leverages the paperboard with backside activities to extend brand engagement to kids.
- Inkjet Printing Technology allows for printing a variable alphanumeric code unique to each package that can be entered online for a chance to win a backyard playset and other prizes.
- Portable & customizable inkjet systems allow the flexibility to apply the unique codes on different production lines to best fit the project requirements.
Result
- Sustainably sourced SBS paperboard offers an enhanced printing surface for premium graphics and ensures that customers can easily recycle after use.
- Large graphics billboard results in a significantly greater shelf impact when compared to simple shrink wrap often used by other juice brands.
- Graphic Packaging’s inkjet printing capabilities engage consumers with interactive promotions and exclusive giveaways directed at kids and parents.
- The result creates excitement in the juice aisle while driving more purchases to give consumers additional chances to win.
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