Paperboard packaging solutions, while heavily utilized in many Fast-Moving Consumer Goods (FMCG) sectors, are a less common sight on the produce aisle. Traditionally, plastic packaging has served the purpose of protecting, preserving and best presenting fresh produce. However, increasing legislation, brand and retailer sustainability goals and changing consumer perceptions have influenced market trends to the point where retailers are looking to adopt plastic alternatives.
Growers, grower-packers and retailers have an opportunity to get ahead of the game and tap into the benefits of fiber as a viable alternative to plastic packaging for fresh produce. Read on to learn how, and how others have found success in their fiber-based produce packaging journeys.