Fresh Produce Packaging Innovations to Discover at Fruit Attraction Madrid 2026

October 6 – 8, 2026

Join us at Fruit Attraction Madrid

Fresh Produce Packaging Innovations to Discover at Fruit Attraction Madrid 2026

Join us at Fruit Attraction Madrid 2026 at IFEMA Madrid from 6–8 October and explore our market-proven paperboard packaging portfolio for fresh produce. Designed to help brands reduce plastic, enhance shelf impact and support evolving packaging legislation, our paperboard solutions combine practical performance with standout presentation. From cartons and punnet trays to barrier-lined trays for prepared fruit and salads, discover packaging that helps protect freshness, streamline operations and elevate your brand presence in a highly competitive fresh produce market. 

Discover the FieldPack™ Punnet Tray 

Our Fieldpack™ Punnet tray range is  is ideal for a variety of fresh produce applications, including soft fruit. Designed as an alternative to traditional plastic punnets, these paperboard trays can be top-sealed, removing the need for flow wrap and helping brands reduce plastic without compromising product presentation. 

Supporting compliance with legislation such as the SUPD, the range also helps make the transition from plastic to paperboard trays simpler for packers and retailers. Designed to work with existing machinery, it can support operational efficiency while helping reduce the complexity of switching materials. 

For added flexibility, our stock program is designed to support supply chain efficiency and reduce lead times, helping you respond quickly to changing customer needs, seasonal demand and promotional opportunities.

FieldPack Punnet trays

Explore the ProducePack™ Portfolio

The recyclable ProducePack™ portfolio offers a broad range of carton styles for fresh produce applications, including plastic-free options according to the SUPD and reduced-plastic designs. With innovative structures, integrated handles and generous billboard areas, ProducePack™ helps brands make the move from conventional plastic formats while creating a strong on-shelf presence. 

ProducePack™ Fiber-Based Fresh Fruit and Vegetable Packaging

Need a Barrier-Lined Tray for Prepared Fruit or Salads?   

Look no further than the PaperSeal™ Shape tray portfolio. With a unique sealing flange that provides an excellent hermetic seal to help maintain freshness, these modified atmosphere packaging (MAP) trays can reduce plastic by 80-90 percent compared to traditional trays. A range of barrier liners and top films also supports enhanced recyclability for consumers, in line with CEFLEX guidance. 

PaperSeal™ Shape offers strong format flexibility, with round, octagonal and multi-compartment options available. Its generous printable area and high-impact graphics help brands stand out at shelf, while the paperboard structure supports a more sustainable packaging transition for chilled prepared produce.