Press Releases
Graphic Packaging Launches Next-Generation Boardio™ Technology with Enhanced Multi-Footprint Capability
December 3, 2025

Graphic Packaging International (Graphic Packaging), a global leader in sustainable consumer packaging, has announced the launch of its next-generation Boardio™ machinery technology, offering enhanced multi-footprint capability that transforms how brands and co-packers approach Boardio paperboard canister production.
Brands and co-packers face mounting pressure to respond quickly to shifting market demands while maximizing their equipment investments. When capital is committed to packaging machinery, that investment needs to work harder, deliver more, and provide the flexibility to adapt as consumer preferences evolve, and the new Boardio machine multi-footprint capability does just that.
Boardio is a recyclable, rigid paperboard canister that provides an alternative to plastic, glass, and metal containers. Made from up to 90% renewable materials, it can deliver a plastic reduction of more than 90% versus rigid containers. Alongside winning 20 global packaging awards since launch, Boardio has replaced more than 50 million rigid plastic containers in 2023 and 2024 alone.
The Proven Boardio Platform, Now With Ultimate Flexibility
The new machine technology takes a proven platform and adds format flexibility through the addition of modules. The new multi-footprint capability enables Boardio production in multiple shapes — round, octagonal, triangular, and square — along with variable heights, widths, and barrier specifications, all from a single machine. Customers simply select modules based on the degree of flexibility they require.
For co-packers managing diverse client portfolios or large brands seeking to differentiate product lines and serve both large families and smaller households, this technology represents a significant operational and commercial advantage.
Johan Werme, head of sales for paperboard canister solutions at Graphic Packaging, said: “This new capability addresses a longstanding frustration customers have had with traditional packaging; rigid plastic and metal canisters typically lock brands into off-the-shelf formats unless they have the volumes to justify custom tooling. However, with Boardio’s new multi-footprint technology, we’re putting format control directly into the customer’s hands. That means shorter production runs across multiple configurations, the ability to iterate designs more frequently, and the transport and storage efficiency that comes from delivering canisters flat rather than pre-formed. It’s flexibility that scales with your business, not against it.”
For co-packers and brands alike, the technology ensures that capital investments in Boardio machinery deliver sustained value as market conditions shift, product portfolios expand, and the demand for more circular, more functional, and more convenient packaging solutions continues to grow.
The multi-footprint enhancement is now available as an option for new machine orders.
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Additional Finishing Capabilities for Packaging
Additional finishing solutions for packaging include laser perforation of flexible materials to enhance shelf life or add other benefits, and advanced gluing solutions for more complex structural designs.

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Complex Gluing Solutions for Packaging
Complex gluing applications can transform a flat blank into an attractive and innovative structure, helping to create on-shelf differentiation. Options include skiving and hemming, flame-sealing, CR adhesives, and more.

Laser Perforation
Incorporating laser perforation into flexible packaging can help to extend the shelf life of fresh food or can help to create features such as easy opening.

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Anti-Counterfeit and Grey Market Coding Packaging Measures
Consumers expect authenticity when buying a premium product, and for the pharmaceutical industry the guarantee of authenticity is vital to maintain patient safety, but high-value markets are attractive to counterfeiters. Our state-of-the-art packaging solution can help prevent counterfeiting to ensure your brand integrity is maintained and patients are protected.

Child-Resistant Packaging
Often used for pharmaceuticals, medical devices, and other non-food consumer products, child-resistant packaging can protect children and vulnerable consumers from harm while still being intuitive and easy for those not at risk to open.

Tamper-Evident Packaging Measures
Tamper-evident packaging provides visible evidence to the end user that the product has not been tampered with. For pharmaceuticals, tamper-evident packaging is a requirement, while for other products it offers security throughout the supply chain and to the consumer.
Unilever Launches Next Generation Laundry Capsule Designed To Help Decarbonize Laundry, Save Energy and Cut Plastic Packaging
July 28, 2022

Unilever have announced the global launch of its most sustainable laundry capsule yet, the fastest growing detergent format in many parts of the world.
Unilever’s biggest laundry brand, Dirt Is Good (also known as Persil, Skip, OMO and Surf Excel), has introduced the newly designed capsule to help decarbonize the laundry process whilst delivering top cleaning performance. The new capsules are packaged in a plastic-free, paperboard container, a move set to prevent over 6,000 tonnes of plastic entering the waste stream every year, the equivalent in weight to 500 double-decker buses.
The specially designed formula contains biodegradable active ingredients that are 65% derived from plant sources and has been optimized to deliver top cleaning performance in cold and short cycles. The re-engineered capsule membrane is fully biodegradable and the fastest dissolving on the market, designed to leave no residue on laundry. The new capsule sees its carbon footprint reduced by 16 percent (vs. current capsules), and when used in cold, short cycles, consumers can save up to 60 percent energy per use.
The reduction in emissions across the products’ life cycle puts the new Unilever capsule at the forefront of efforts to decarbonize the laundry industry. This is an important step in reducing the Scope 3 GHG emissions of their laundry business, which includes those associated with consumers’ end use of our products, like the energy required to power washing machine.
For the first time ever, the laundry capsules will be packaged in a ground-breaking plastic-free paperboard box. The innovative box conceived in partnership with Graphic Packaging International, underwent years of development to lock out moisture better than current plastic packaging and prevent capsules from sticking to each other. The box is easier to open and close, is child-proof and fully recyclable. 50% of the cardboard comes from recycled sources and the rest from FSC-certified forests.
The new product, which will launch first in France before rolling out to other markets, is another example of Unilever’s Clean Future strategy. Announced in September 2020, the strategy aims to fundamentally change the way that some of the world’s best-known cleaning and laundry products are created, manufactured and packaged, supported by a €1bn investment over 10 years.
Dr. Keith Rutherford, Head of Global Innovation, Unilever Home Care R&D said: “Through our Clean Future program, our ambition is to make sustainable cleaning the compelling choice for every consumer by bringing real innovation to established mass market products. The research, development, and manufacturing skill that is required shouldn’t be underestimated. The new proprietary formulation and child-proof cardboard packaging is the work of so many people. This is our best and most sustainable laundry capsule yet – it is truly industry leading.”
Ralf Mack, Director New Business Development, EU Consumer Products at Graphic Packaging International adds: “Working together with Unilever, we are delighted to see our innovative packaging solution launch under this iconic brand around the world. Our combined expertise in carton design, product protection capabilities and understanding of consumer behavior has enabled us to create this superior, plastic-free and child-proof solution, enabling consumers and businesses alike to reduce their use of single-use plastic.”
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Devils Backbone Brewing Company Develops Foil-Stamped Basket Carrier to Capture Attention and Elevate Brand
CRAFT BEER | ELEVATED EXPERIENCE
Devils Backbone Brewing Company Establishes Their Prestige Series as a Luxury Beverage With Foil Stamping and Soft-Touch Coating
This basket carrier is a convenient solution with a custom profile and premium enhancements that captures consumers’ attention and elevates the brand. The foil-stamped basket carrier with soft-touch coating gives dimension and creates a unique tactile experience.

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Cap-It™ Clip-Style Multipack Carton for PET Plastic Bottles
Cap-It™ is a recyclable paperboard clip solution for PET plastic bottles with neck rings. This multipack beverage packaging is an alternative to plastic rings and shrink film packaging.
Cap-It features an intelligent design that maintains pack integrity through the supply chain. On-shelf differentiation is achieved via a generous billboarding area, that still allows good visibility of the bottles.
Cap-It can be packaged with any of our Cap-It machinery equipment, including the Cap-It 2 and our new generation machine, AutoClip™ CIG3, that runs at higher speeds and provides enhanced bottle stability.
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This intelligent carton design provides on-shelf differentiation by offering the opportunity to print high-impact graphics on the paperboard while leaving the bottle visible to the consumer.
Asahi Soft Drinks Launches Cap-It™, a Fully Recyclable Clip-Style Carton for PET Bottle Multipacks
Asahi Soft Drinks needed a new multipack solution
for their Wilkinson Sparkling Water range in
response to increased production volumes and
the shift from cans to PET bottles for soft drinks
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EPR in the US: Why Packaging Choices are Becoming a Bigger Business Decision
EPR in the US: Why Packaging Choices are Becoming a Bigger Business Decision
The packaging regulatory landscape in the United States is changing quickly. Extended Producer Responsibility, or EPR, is shifting more of the cost and accountability for packaging recovery from municipalities to the companies that place packaging on the market. For brands, that means packaging design is no longer just an operational efficiency, sustainability or customer experience question. It’s increasingly a compliance, data and cost-management issue too.
What is EPR and why is it being implemented?
EPR is a policy approach that makes producers financially and operationally responsible for the packaging they sell after it has been used. In practice, producers typically register with a producer responsibility organization, report packaging volumes and materials placed on the market, and pay fees that help fund collection, sorting, recycling infrastructure, education and administration.
The aim is to improve recycling outcomes by connecting packaging design more directly to end-of-life costs. Materials that are easier to identify, sort and recycle generally attract lower fees, while materials that are harder to recover, more likely to contaminate recycling streams or less widely accepted may carry higher costs. This creates a financial incentive for brands to design packaging that works better in recycling systems.
How is EPR working in the US?
Unlike some regions with national packaging frameworks, in the U.S. EPR is developing state by state. As of 2026, seven states have enacted packaging EPR laws: California, Colorado, Maine, Maryland, Minnesota, Oregon and Washington. Oregon and Colorado are among the first programs to move into producer fee collection, while other states are progressing through rulemaking, program planning, registration, reporting and implementation milestones.
Several other states are actively exploring packaging EPR through bills, studies or needs assessments. For national brands, this creates a patchwork of obligations that may differ by state, including which materials are covered, how producers are defined, what data must be reported, when fees apply and how those fees are calculated.

Dark green: EPR in implementation phase. Orange: Needs assessment underway. Blue: Bill introduced for 2026.
Example 2006 material fees
| Colorado | Oregon | |||
| Paperboard | 8.0 ¢/lb. | 8.0 ¢/lb. | ||
| PET Thermoformed Containers, Cups, Plates, Trays | 57.0 ¢/lb. | 57.0 ¢/lb. | ||
| Other/Mixed Rigid Plastic | 78 ¢/lb. | 97 ¢/lb. | ||
| Flexible Plastic | 48 ¢/lb. | 43 ¢/lb. |
As a general principle, fee structures tend to reflect the cost and complexity of recovering a material. Fiber-based packaging, such as paperboard, is often positioned favorably because it is widely understood to be recyclable by consumers and widely collected within existing recycling systems. Plastics can face higher fees where sorting, contamination, limited end markets, resin color, format complexity or recyclability limitations increase system costs.
What challenges is EPR posing to brands?
For many brands, the first challenge is data. EPR requires companies to understand exactly what packaging they place on the market, where it is sold, what each component is made from and how much it weighs. For large portfolios, that means gathering accurate packaging data across SKUs, suppliers, regions and business units, then mapping it to different state reporting categories.
The second challenge is cost exposure. EPR turns packaging end-of-life into a visible line item, and those costs may vary significantly by material and state. Brands need to forecast fee impacts, identify high-cost packaging formats and decide whether redesign, material Changes or lightweighting could reduce long-term exposure.
The third challenge is timing. Regulations are evolving quickly, and producers may have to make design, procurement and compliance decisions before every implementation detail is finalized. That puts pressure on packaging, legal, sustainability, finance and procurement teams to work together earlier and more closely than before.
Additional complexity: California SB 54 and New Jersey recycled content law
California’s SB 54 is one of the most significant packaging EPR laws in the US. It establishes an EPR program for single-use packaging and plastic foodservice packaging, with producer registration, reporting and fee obligations, as well as long-term performance targets. By 2032, covered packaging must be reusable, recyclable or compostable, alongside targets for plastic reduction and recovery rates.
For many brands, SB 54 adds a strategic packaging design challenge. It is not only about paying fees; it is about demonstrating progress against material reductions, recyclability, compostability and reporting requirements. California’s wider packaging rules, including recyclability labelling restrictions, may also require brands to review on-pack symbols and claims to help ensure compliance.
Key requirements:
- By 2032, packaging must support 100% reusable, recyclable or compostable outcomes and claims
- 65% recycling target for covered single-use plastic packaging and foodservice packaging by 2032
- 25% reduction in single-use plastic packaging compared with 2023 baseline.
New Jersey’s recycled content law creates a different, but related, pressure point. The law sets post-consumer recycled (PCR) content requirements for certain regulated containers and packaging products sold or offered for sale in New Jersey, including rigid plastic containers, plastic beverage containers, glass containers, paper and plastic carryout bags, and plastic trash bags. Rigid plastic containers must contain 10% PCR starting in 2024, increasing by 10 percentage points every 3 years until reaching 50%.
For rigid plastic containers and other regulated formats, this may create practical sourcing challenges, especially where for example, pharmaceutical-grade post-consumer recycled material is limited, costly or difficult to qualify. Non-compliance can also carry significant financial penalties, making recycled content strategy a commercial and legal consideration as well as a sustainability priority.
How paperboard packaging can help
As brands respond to EPR and recycled content requirements, paperboard packaging can play two important roles: helping reduce reliance on plastic formats and helping optimize existing fiber-based packaging to reduce material use and associated fees.
Where a plastic format may carry higher EPR exposure, recycled content requirements, labelling complexity or end-of-life challenges, a paperboard alternative may help simplify the packaging proposition. Paperboard is familiar to consumers, widely collected in many systems and can offer strong printability for clear, compliant communication. For some applications, moving from plastic to paperboard may also support brand sustainability goals while helping to reduce fee exposure over time.

Case study: Cookie Trays
For customers looking to move from a plastic tray or insert to a paperboard insert for their packaging, TrayArray™ can provide meaningful EPR savings while also being a drop-in solution in automated lines.
Based on Oregon’s fee structure for 200 million units, TrayArray™ could save over $2 million in EPR fees versus a thermoformed plastic insert.
Potential saving: $2 million on 200 million units

Case study: Rigid Canisters
Boardio™ is a rigid paperboard canister designed for a wide range of applications, from coffee to confectionery and protein powder to infant formula.
Based on Oregon’s fee structure, it has the potential to save customers over $3.5 million in EPR fees across 50 million units versus a rigid plastic can.
Potential saving: $3.5 million on 50 million units

Case study: Fully Enclosed Carton for Cans
Paperboard is a flexible, effective and more circular alternative to shrink film for can multipacks.
Based on Oregon’s fee schedule, moving from shrink film for a 6-pack of food cans to a fully enclosed carton can deliver potential EPR savings of around $213,000 for 5 million units.
Potential saving: $213k on 5 million units

Ready to explore your options?
As EPR requirements evolve, now is the time to review your packaging portfolio and identify where paperboard could help reduce complexity, support recyclability goals, and strengthen total value. Speak to our team to explore packaging solutions designed for today’s market and tightening recycling requirements.
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Animal Health
Animal health and veterinary packaging has to protect the product and give clear information for every species, strength and market. It has to keep up with a dynamic product portfolio. And it also has to support the product usage for veterinary professionals and pet owners at home. Graphic Packaging is an innovation-driven, global partner for paperboard packaging. We help animal health manufacturers manage complexity, protect their brands and bring products to market with confidence.
Veterinary medicines often carry more SKU complexity than human pharma. A single product may be made for several species, weight categories, strengths, pack sizes, languages and country-specific regulatory requirements. Demand can shift with disease outbreaks, seasonal treatments and vaccination campaigns, and production runs are often short.

We Create Packaging Tailored to the Animal Health & Veterinary Market
We manufacture folding cartons and leaflets in specialized production sites with teams that know how to manage complexity. Our global design team brings creativity and fresh thinking from across many markets. Our key account and technical account management teams work with you to improve efficiency, accelerate product launches and move towards more sustainable solutions. Backed by our experience with well-known Healthcare companies we aim to be a partner that keeps every pack safe today and your brand ready for your next challenge.
Key Capabilities for Animal Health
Folding Cartons
Secondary packaging built for protection, clear dosing and species information made from paperboard and optimized for your packing lines.
Complexity Management
Specialized production sites that handle many SKUs, multilingual versions and short runs.
Advanced Security and Counterfeit Protection
Features that support traceability, tamper evidence and authentication, especially for high-value companion animal products.
User-Centric Development
Bespoke structural designs beyond the standard folding box to support dispensing, easy opening, reclosing and handling in daily situations at the vet’s office or at home.
Development Partnership
Automation-ready pack formats, new structural designs that help launches stand out, all design for recyclability.
Dedicated Support
Key Account and Technical Account Management, including Carton College events and specialized innovation workshops with our global design team.
Packaging Solutions for Animal Health Applications
See You at Pharmapack Paris 2027
Pharmapack unites industry leaders, pharma professionals and businesses of all sizes under one roof for three days of powerful connection and collaboration. This is the event to witness emerging trends, discover innovative solutions and products to stay in front of the marketplace and drive your business forward.
Join our team at booth 4J113 to explore our latest innovations in healthcare packaging.

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Our network of specialized healthcare packaging manufacturing facilities across Europe ensures you have the support you need wherever you are.

Heineken UEFA Champions League Fan Pack Scores Gold at the 2026 IPSA Gold Pack Awards

Left to right: Jaques Buys, Renaldi Fischer, both Graphic Packaging, Susi Moore, IPSA, Michel Olwage, Funanani Mutheiwana, both Heineken South Africa
Heineken UEFA Champions League Fan Pack Scores Gold at the 2026 IPSA Gold Pack Awards
Graphic Packaging International has won a Gold Medal in the Promotional category at the 2026 Gold Pack Awards, hosted by the Institute of Packaging South Africa (IPSA), for the Heineken UEFA Champions League Special Edition Fan Pack. Winners were announced in Cape Town on Oct. 29, 2026, recognizing excellence in packaging created and converted in Africa.
A Fan Pack Built for Match Day
Heineken South Africa wanted a special edition pack that would stand out on-shelf and give football fans something to keep. The answer was a fully enclosed paperboard carton holding eight 330 mL bottles and the newly launched Heineken Star glass. Its octagonal shape, inspired by the geometry of a football, creates instant shelf stand-out and a clear link to the UEFA Champions League.
Cut-outs put the commemorative glass center stage, while retention features hold it securely so it cannot be removed at retail without visibly damaging the pack. Made from Graphic Packaging’s unbleached paperboard, the carton stays strong and moisture-resistant in chilled and humid conditions.

Going Beyond the Carton
Making the pack was only half the challenge. Heineken needed more than half a million fan packs assembled in just six weeks, each with the glass inserted and secured by hand — too complex for the existing co-packer. So Graphic Packaging ran the entire packing operation on Heineken’s behalf.
The South African engineering team, led by Jacques Buys, designed purpose-built jigs and a five-station hand-packing process, including a simple mirror to check the glass was perfectly aligned. The team also managed incoming quality checks, batch traceability, and stack and transit testing, while the Bristol design team helped fine-tune the structure for packing at scale.
Working a 24-hour shift pattern five days a week, the team packed the more than half a million units on time — one fan pack every 15 to 20 seconds. Around 150 previously unemployed people were recruited and trained for the program, several of whom later secured further employment.
Results That Reached Beyond the Shelf
The packs reached retailers across South Africa, creating shelf theater and consumer excitement, and contributing to mid-single-digit growth for Heineken Original 330 mL bottles during the campaign period.
“The scale could have made this feel impossible, but Graphic Packaging didn’t just give us a pack – they took ownership of the full challenge. They found a way to get hundreds of thousands of fan packs into market on time and in full. They delivered far beyond our expectations.”
Chaen Lew, Growth and Innovation Manager, Heineken South Africa
A Winning Partnership
Gold Pack Awards judges look for excellence across design, marketing, functionality and execution, with a strong focus on African input. The Heineken fan pack delivers on every front: a striking consumer experience, a robust paperboard structure, and a turnkey packing service that brought an ambitious promotion to market on time.
Planning a promotion that needs more than a pack?
Get in touch to find out how our end-to-end packaging and fulfilment solutions can help your next campaign stand out.
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Graphic Packaging and Combined Technologies Inc. Help Nutraceutical Brands Stand Out On-Shelf with Boardio™ Paperboard Packaging
November 4, 2026
ATLANTA, Nov. 4, 2026 – Graphic Packaging Holding Company (NYSE: GPK), a global leader in sustainable consumer packaging, is providing North American nutraceutical brands access to a rigid plastic packaging alternative with the Boardio™ paperboard canister, now available via Combined Technologies, Inc. (CTI), an Indiana-based co-packing partner serving the health and wellness market.
With 26 years of packaging experience, CTI supports customers across North America from its Bristol, Indiana contract packaging plant. The company specializes in primary and secondary packaging for nutraceutical and other over-the-counter products, including gummies, vitamins, tablets and capsules, softgels, powders and other health-focused formats.
As consumer expectations and retailer sustainability goals continue to reshape the category, Graphic Packaging is partnering with CTI and other co-packers to facilitate access to alternatives to conventional plastic bottles and tubs. Boardio offers a practical, scalable option made primarily from paperboard, with tailored barrier options to protect against oxygen and moisture.
“The health and wellness aisle is highly competitive, and many brands are looking for packaging that better reflects their values while helping them stand out,” said Jerry Thompson, President and Owner, CTI. “By offering Graphic Packaging’s Boardio solution, we can give our customers access to an alternative to rigid plastic that delivers the shelf appeal, product protection, operational efficiency, and economics they need.”
CTI offers Boardio packaging in a range of sizes and barrier levels, including high-barrier options for applications requiring enhanced protection.
For brands seeking shelf differentiation, Boardio also offers high-quality, vibrant, 360-degree print, helping move products away from the “sea of sameness” often seen in traditional nutraceutical bottles. Boardio delivers strong visual branding without the need for a separate label, giving customers more space to communicate and describe benefits, provide usage information and promote the brand. The format also offers a competitive cost profile, with many customer projects showing savings versus traditional plastic tubs or bottles.
“Our job is to help customers find packaging that works — not just from a sustainability perspective, but also in terms of product protection, cost, operational efficiency and retailing. With Boardio, we advise customers on materials, barriers and package formats needed to get a product successfully to market,” added Thompson.
Boardio can reduce plastic use by more than 90% versus rigid plastic cans, depending on the final packaging configuration. Its structure is designed for easy handling, stacking, opening, and reclosing, while available barrier options can help protect product quality for dry and sensitive applications such as supplements, vitamins, powders, gummies, and similar products.
“At Graphic Packaging, our goal is to replace existing packaging with something better — more circular, more functional and more convenient,” said Carlos Carrillo, Vice President, Global Innovation at Graphic Packaging International. “Boardio delivers on all three, proving that brands no longer have to compromise. They can have it all in one smart, standout pack. And by working with co-packing partners like CTI, we’re making it easier for brands to bring that innovation to market.”
Through CTI’s co-packing capability and Graphic Packaging’s Boardio solution, nutraceutical and health and wellness brands across North America can explore an innovative pack format that supports plastic reduction, operational efficiency and stronger shelf presence — all without adding unnecessary complexity to the packaging process and without the need for capital outlay for equipment.

About Graphic Packaging Holding Company
Graphic Packaging designs and produces consumer packaging made primarily from renewable or recycled materials. An industry leader in innovation, the Company is committed to reducing the environmental footprint of consumer packaging. Graphic Packaging operates a global network of design and manufacturing facilities serving the world’s most widely recognized brands in food, beverage, foodservice, household, and other consumer products. Learn more at www.graphicpkg.com.
Contact Information
Media: Comms@Graphicpkg.com
About Combined Technologies, Inc.
Founded in 2000, Combined Technologies, Inc. (CTI) is a contract packaging company specializing in primary and secondary packaging solutions for the nutraceutical, health and wellness, and consumer products industries. From its facility in Bristol, Indiana, CTI provides bottling, pouching, cartoning, Boardio packaging, display assembly and other packaging services for gummies, tablets, capsules, powders and related products. CTI combines flexible manufacturing capabilities with rigorous quality and food safety programs, sustainable packaging capabilities and a service-oriented approach to help brands bring new products and packaging formats to market.
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What Does “Better” Look Like Across the Life of a Package?
October 28, 2026
Every package follows a journey. This article explores four moments where decisions can influence its impact, from sourcing and manufacturing to design, recovery and recycling.
Most of us interact with packaging dozens of times a day. Yet every package represents a series of decisions about materials, manufacturing, design and what happens after use.
Those decisions matter. Packaging helps protect items, reduce waste and keep the products people rely on moving through the systems that support everyday life. It also influences how natural resources are used, recovered and reused.
So, what does “better” look like across the life of a package?
Let’s follow the journey.
Before a Package Reaches a Shelf, Where Does It Begin?
For many packages, the answer is a forest.
Today, brands are increasingly expected to understand where wood fiber comes from. Responsible forestry is the backbone of the paper industry, driving sustainably managed forests, while ensuring a reliable supply of renewable fiber for future generations.
Responsibly managed forests do much more than provide raw materials. They help support biodiversity, provide habitat for wildlife, store carbon and protect water resources, while contributing to the long-term vitality of communities connected to the forest products value chain.

What Is Sustainable Forest Management?
Many forests that supply fiber for paperboard packaging are actively managed through a cycle of planting, growing, harvesting and regeneration.
Third-party certification systems such as SFI®, FSC® (FSC-C106260), and PEFC (PEFC/29-31-224) support responsible sourcing through standards related to forest management, biodiversity and supply-chain traceability. Together with regulatory requirements aimed at preventing deforestation and forest degradation, these frameworks strengthen confidence in sourced fiber.
Supporting those standards are forestry professionals who work with landowners and suppliers to conduct field inspections and verify responsible forestry practices.
Better by the Numbers
99%
of Graphic Packaging’s purchased forest products qualified as sustainably sourced in 2025, based on third-party certification (SFI®, FSC® or PEFC).
55 miles
average distance wood travels from forest to Graphic Packaging’s wood-based paperboard mills, supporting local forestry jobs, small landowners and shorter hauling distances.
Having trouble viewing the video? Watch it on Vimeo.
What Happens Before a Package Becomes a Package?
Before a package protects a product, manufacturers are working to make the most of every resource behind it.
Making packaging efficiently requires continuous improvements across the use of:
- Energy. Packaging manufacturers are working to increase the use of renewable energy and improve usage throughout their operations. Sometimes that means upgrading equipment. Sometimes it’s recovering heat and steam that would otherwise be lost.
- Materials. Rather than viewing waste as the inevitable by-product of manufacturing, a circular approach seeks to maximize the value of materials at every stage. This can include designing packages to use less material, recycling paperboard scrap back into production, repurposing manufacturing by-products, and using residual tree materials as renewable fuel to help power operations.
- Water. Water helps carry fiber, generate steam and cool equipment. As a result, mills continuously look for opportunities to reuse water, improve efficiency and reduce the need for freshwater withdrawals where possible.
Before manufacturers can improve operational efficiency, they must have an environment where people can work safely.

“Safety and sustainability are both about taking responsibility for the long-term health of our people, our operations and our business. They rely on many of the same skills: identifying risks, solving problems and continuously looking for ways to improve.”
— Jim Cline, Vice President, Health, Environmental, Safety, Security and Sustainability, Graphic Packaging
Better by the Numbers
66%
of energy used in Graphic Packaging’s paperboard operations came from renewable sources in 2025.
66%
of waste generated across Graphic Packaging’s global operations was diverted from landfills and incinerators in 2025.
What Makes a Package Better?
The choices made during design can influence a package’s journey long after it leaves the shelf.
A package must do more than hold a product. It needs to protect what’s inside, work efficiently in manufacturing and distribution environments, meet retailer requirements, support brand goals, create a positive consumer experience and help keep materials in use longer.

Graphic Packaging’s Better by Design methodology helps evaluate decisions through three interconnected lenses: circularity, functionality and convenience.
Packaging design is also being influenced by a rapidly evolving regulatory landscape. Around the world, new requirements related to recyclability, material use and producer responsibility are changing how packaging is designed and evaluated.
Packaging manufacturers, brands, retailers, recyclers, industry organizations and policymakers all play a role in shaping the next generation of packaging solutions.

“Some of the most important packaging innovations emerge through collaboration. Advancing circularity requires input from across the global value chain, from brands and packaging manufacturers to recyclers, industry organizations and policymakers. Each helps shape what is both possible and practical but also ambitious to advance towards a circular economy.”
— Elodie Bugnicourt, Sustainability Director International, Graphic Packaging
What Happens After a Package is Used?
A package’s story doesn’t necessarily end when it’s empty.
Once a package has served its purpose, what happens next depends on much more than the package itself. Collection systems, recycling infrastructure, consumer participation, end-market demand and package design all influence whether materials can be recovered and used again.
Packaging suppliers are incorporating design-for-recycling principles, testing packaging in real-world sorting and recycling systems and exploring alternatives to formats that are difficult to recycle. Industry organizations, recyclers and manufacturers also work together to help shape the standards and guidelines that influence how packaging is designed and evaluated for recycling.
When collection, sorting and recycling systems work effectively, today’s package can contribute to tomorrow’s paper-based products. In that way, the end of one package’s lifecycle can become the beginning of another, helping valuable fiber remain in use longer and creating another opportunity to make packaging better.
Better by the Numbers
96%
of products sold in 2025 were designed to be recyclable where collection and recycling systems exist.
5 to 7
times that fiber can typically be recovered and recycled into new paper-based products before reaching the end of its useful life.
Source: Graphic Packaging International’s 2025 Impact Report
SFI marks are registered marks owned by the Sustainable Forestry Initiative Inc.







































