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Additional Finishing Capabilities for Packaging

Additional finishing solutions for packaging include laser perforation of flexible materials to enhance shelf life or add other benefits, and advanced gluing solutions for more complex structural designs.

Additional Finishing Capabilities for Packaging

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Additional Finishing Capabilities Solutions

Complex Gluing Solutions for Packaging

Complex gluing applications can transform a flat blank into an attractive and innovative structure, helping to create on-shelf differentiation. Options include skiving and hemming, flame-sealing, CR adhesives, and more.

Complex Gluing

Laser Perforation

Incorporating laser perforation into flexible packaging can help to extend the shelf life of fresh food or can help to create features such as easy opening. 

Laser Perforation for Packaging Applications

Related Finishes & Enhancements

Anti-Counterfeit and Grey Market Coding Packaging Measures
Anti-Counterfeit and Grey Market Coding Packaging Measures

Consumers expect authenticity when buying a premium product, and for the pharmaceutical industry the guarantee of authenticity is vital to maintain patient safety, but high-value markets are attractive to counterfeiters. Our state-of-the-art packaging solution can help prevent counterfeiting to ensure your brand integrity is maintained and patients are protected.  

Child-Resistant Packaging Solutions
Child-Resistant Packaging

Often used for pharmaceuticals, medical devices, and other non-food consumer products, child-resistant packaging can protect children and vulnerable consumers from harm while still being intuitive and easy for those not at risk to open. 

Tamper-Evident Packaging Measures 

Tamper-evident packaging provides visible evidence to the end user that the product has not been tampered with. For pharmaceuticals, tamper-evident packaging is a requirement, while for other products it offers security throughout the supply chain and to the consumer.

Unilever Launches Next Generation Laundry Capsule Designed To Help Decarbonize Laundry, Save Energy and Cut Plastic Packaging

July 28, 2022

Unilever - Skip Launches Next Generation Laundry Capsule Designed To Help Decarbonize Laundry, Save Energy and Cut Plastic Packaging

Unilever have announced the global launch of its most sustainable laundry capsule yet, the fastest growing detergent format in many parts of the world.

Unilever’s biggest laundry brand, Dirt Is Good (also known as Persil, Skip, OMO and Surf Excel), has introduced the newly designed capsule to help decarbonize the laundry process whilst delivering top cleaning performance. The new capsules are packaged in a plastic-free, paperboard container, a move set to prevent over 6,000 tonnes of plastic entering the waste stream every year, the equivalent in weight to 500 double-decker buses.

The specially designed formula contains biodegradable active ingredients that are 65% derived from plant sources and has been optimized to deliver top cleaning performance in cold and short cycles. The re-engineered capsule membrane is fully biodegradable and the fastest dissolving on the market, designed to leave no residue on laundry. The new capsule sees its carbon footprint reduced by 16 percent (vs. current capsules), and when used in cold, short cycles, consumers can save up to 60 percent energy per use.

The reduction in emissions across the products’ life cycle puts the new Unilever capsule at the forefront of efforts to decarbonize the laundry industry. This is an important step in reducing the Scope 3 GHG emissions of their laundry business, which includes those associated with consumers’ end use of our products, like the energy required to power washing machine.

For the first time ever, the laundry capsules will be packaged in a ground-breaking plastic-free paperboard box. The innovative box conceived in partnership with Graphic Packaging International, underwent years of development to lock out moisture better than current plastic packaging and prevent capsules from sticking to each other. The box is easier to open and close, is child-proof and fully recyclable. 50% of the cardboard comes from recycled sources and the rest from FSC-certified forests.

The new product, which will launch first in France before rolling out to other markets, is another example of Unilever’s Clean Future strategy. Announced in September 2020, the strategy aims to fundamentally change the way that some of the world’s best-known cleaning and laundry products are created, manufactured and packaged, supported by a €1bn investment over 10 years.

Dr. Keith Rutherford, Head of Global Innovation, Unilever Home Care R&D said: “Through our Clean Future program, our ambition is to make sustainable cleaning the compelling choice for every consumer by bringing real innovation to established mass market products. The research, development, and manufacturing skill that is required shouldn’t be underestimated. The new proprietary formulation and child-proof cardboard packaging is the work of so many people. This is our best and most sustainable laundry capsule yet – it is truly industry leading.”

Ralf Mack, Director New Business Development, EU Consumer Products at Graphic Packaging International adds: “Working together with Unilever, we are delighted to see our innovative packaging solution launch under this iconic brand around the world. Our combined expertise in carton design, product protection capabilities and understanding of consumer behavior has enabled us to create this superior, plastic-free and child-proof solution, enabling consumers and businesses alike to reduce their use of single-use plastic.”

CASE STUDY

Devils Backbone Brewing Company Develops Foil-Stamped Basket Carrier to Capture Attention and Elevate Brand

CRAFT BEER | ELEVATED EXPERIENCE

Devils Backbone Brewing Company Establishes Their Prestige Series as a Luxury Beverage With Foil Stamping and Soft-Touch Coating

This basket carrier is a convenient solution with a custom profile and premium enhancements that captures consumers’ attention and elevates the brand. The foil-stamped basket carrier with soft-touch coating gives dimension and creates a unique tactile experience.

Devils Backbone Brewing Company Develops Foil-Stamped Basket Carrier to Capture Attention and Elevate Brand

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We strive to create unprecedented solutions that solve today’s real-life problems and pave the way for tomorrow’s biggest opportunities—in a feasible, cost-effective way.

CASE STUDY

Asahi Soft Drinks Launches Cap-It™, a Recyclable Clip-Style Carton for PET Bottle Multipacks

CARBONATED SOFT DRINKS | INNOVATION

Asahi Soft Drinks Launches Cap-It™

We are experienced in providing automated paperboard packaging at scale. For Asahi Soft Drinks, this meant the efficient transition away from manual packaging to an automated Cap-It system. The new pack style was successfully launched for the Wilkinson brand and expanded to other products, including carbonated items. Using the Cap-it machine for production, the client succeeded in reducing manual labor and costs.

Asahi Soft Drinks Launches Cap-It™, a Fully Recyclable Clip-Style Carton for PET Bottle

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We strive to create unprecedented solutions that solve today’s real-life problems and pave the way for tomorrow’s biggest opportunities—in a feasible, cost-effective way.

Cap-It™ Clip-Style Multipack Carton for PET Plastic Bottles

Cap-It™ is a recyclable paperboard clip solution for PET plastic bottles with neck rings. This multipack beverage packaging is an alternative to plastic rings and shrink film packaging.  

Cap-It features an intelligent design that maintains pack integrity through the supply chain. On-shelf differentiation is achieved via a generous billboarding area, that still allows good visibility of the bottles. 

Cap-It can be packaged with any of our Cap-It machinery equipment, including the Cap-It 2 and our new generation machine, AutoClip™ CIG3, that runs at higher speeds and provides enhanced bottle stability.   

Cap-It™ Clip-Style Multipack Carton for PET Plastic Bottles

Cap-It Benefits

Sustainability Benefits
Sustainability
  • Clip-style paperboard packaging solution made from renewable plant-based fiber from sustainably managed forests  
  • Recyclable through household paper waste streams 
  • Skirt length can be varied to optimize the amount of board used, depending on application 
Consumer Experience Benefits
Consumer Experience
  • Finger holes make the pack easy to carry and handle  
  • Bottles can be easily and safely removed from the pack 
Convenience Benefits
Convenience
  • The intelligent design makes the pack comfortable to carry, safe to handle, and easy to remove the bottles 
Operational Efficiency Benefits
Operational Efficiency
  • Maintains good pack integrity to meet the demands of the supply chain  
  • Efficient, high-speed machinery option available 
  • Accommodates multiple bottle sizes, types, and configurations 
  • Machinery can be incorporated into, or closely coupled to, other packaging formats, such as ClipCombo™, to pack multiple PET bottle types, sizes, and configuration  
Brand and Marketing Benefits
Brand and Marketing
  • Premium billboard space for high-impact branding and messaging 
  • Some clip solutions offer label orientation which enhances the appearance on the retail shelf   
  • If required, bar codes can be masked by adjusting the length of the skirt 

See Cap-It in Action

This intelligent carton design provides on-shelf differentiation by offering the opportunity to print high-impact graphics on the paperboard while leaving the bottle visible to the consumer.

Cap-It Features

Brand and Marketing Benefits
Branding

A generous billboard space delivers a pack that really stands out on the retail shelf  

Protection

Provides good support and protection by holding tightly to the neck of the bottle. The level of protection provided can be varied by adjusting the length of the skirt. 

Pack Options

Accommodates a wide range of PET bottle styles and sizes in multiple configurations, including 4-, 6- and 8-packs 

Operational Efficiency Benefits
High-Speed Machinery

Can be applied by any of our Cap-It machines, including our new generation machine, AutoClip™ CIG3, that runs at higher speeds

Convenience Benefits
Ergonomic Design

Intelligent design makes it comfortable and safe to carry and handle  

Asahi Soft Drinks Launches Cap-It™, a Fully Recyclable Clip-Style Carton for PET Bottle Multipacks

Asahi Soft Drinks needed a new multipack solution
for their Wilkinson Sparkling Water range in
response to increased production volumes and
the shift from cans to PET bottles for soft drinks

Cap-It Product Applications

Beverage
Beverages
Water
Sports Drinks
Carbonated Soft Drinks

ebook

Unwrapping PPWR Legislation: What’s Next for Healthcare Packaging?

INNOVATION | sustainability

The global push towards a more sustainable future is undeniable, influencing many aspects of our lives—from the cars we drive to the food we eat. In the healthcare industry, while patient safety remains the highest priority, now is a crucial time for organisations in the sector to recognise the significance of environmental stewardship.

As consumers become increasingly conscious of the environmental consequences of their choices, and as climate change continues to mould the global agenda, the demand for more circular packaging solutions has never been greater.

Regulatory changes and shifting consumer expectations are reshaping the industry, and this becomes more important in the context of the European market, where the Packaging and Packaging Waste Regulation (PPWR) brings healthcare packaging into the scope of packaging waste legislation for the first time.

This eBook discusses:

  • Paperboard packaging formats as alternatives to plastic for healthcare applications
  • The legislative landscape and PPWR
  • What PPWR means for the healthcare industry
  • Reasons to choose paperboard for your healthcare packaging

Download your free copy of the eBook

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We strive to create unprecedented solutions that solve today’s real-life problems and pave the way for tomorrow’s biggest opportunities—in a feasible, cost-effective way.

Rooted in Fact: Why Paperboard Is a Hero of the Forestry Story

Around the globe, the sustainability of packaging materials has never been more scrutinized than it is today. Retailers, brands, policymakers, and consumers alike are seeking transparency and accountability across the value chain, from how materials are sourced to how they are disposed of after use.  

As a material that starts in forests, paperboard naturally enters conversations around deforestation. It’s easy to assume that using trees for packaging has the potential to lead to forest loss and harm ecosystems, but as we’ll explore below, this simply isn’t the case.  

Myth: “The paperboard industry is causing deforestation.” 

Fact:
Forest loss in the U.S. is being driven by land development, not by the paperboard industry.

After decades of loss, net forest area grew in the U.S. by approximately 18 million acres between 1990 and 2020.1  However, in recent years, some regions in the U.S. have seen declines.2  The primary cause of this loss is the conversion of forests to developed land, such as for housing, roads, and infrastructure, not because of the paperboard industry.3

This trend is set to continue, as according to the U.S. National Forest Service’s 2020 Resources Planning Act (RPA) Assessment, developed land is projected to increase by up to 58% by 2070, at the expense of forests and rangelands.4  

Working forests that supply the paperboard industry can contribute to the conservation of forestlands. They are “working” in that these forests are growing the wood fiber we all rely on, while providing important ecosystem services, like water filtration and habitats for a range of species. They also provide an important economic incentive in the form of revenue to landowners to keep their land in forest and managed well. Working forests use sustainable forestry practices to promote health and productivity. They’re harvested and replanted under stewardship practices designed for their long-term health.   

Fact:
European forests are growing, but recent studies indicate that ecosystems are facing environmental stresses

European forests are expanding. Forest area increased by 9% over the past 30 years and, with 227 million hectares, now covers more than one-third of Europe’s land surface. In 2022, the EU boasted an estimated 160 million hectares of forests, marking an increase of approximately 8.3 million hectares or 5.5% since 2000.5   

However, the actual state of European forests is a mixed picture of improvement and deterioration. By some measures, like the volume of biomass in forests, the diversity of age classes and their productivity, forest conditions are improving. But other data show that trees are dying, driven by a range of stressors, including the interaction of climate, pollution, insects, disease, droughts, natural disasters, and other factors.6  

The canopies of European forests are losing their leaves.  In fact, the canopy mortality rate has doubled since the late 20th century. It’s equivalent to 1% of the forest area in the European Union dying yearly. Forest health monitoring at the European level estimates that one out of four trees show moderately to severely damaging levels of defoliation or leaf loss.  

Efforts are being made to address these challenges, including ambitious targets for forest restoration as part of broader efforts by the EU government to address climate change and biodiversity loss. 

Fact:
Forests grow significantly more wood than is harvested each year.

A common misconception is that harvesting trees for paperboard depletes forests, but U.S. national forestry data shows otherwise. The ratio of net forest growth to volume harvested is in the ratio of approximately 2:1, and in northern regions, the ratio is even higher at 2.4:1.7 This means that for every square meter of wood harvested in a year in the US, at least twice that amount is grown.8

In the EU, the growth-to-harvest ratio is closer, at 1.3:1. So, about 25% more tree volume is grown than is harvested annually in Europe. 

Young pine tree with sunlight behind it

Fact:
Responsible sourcing practices can help to keep forests standing.

A key element that’s often missed from dialogue is that market demand for forest products like paperboard can be one factor to help support the retention of forests, in the face of development pressures. 

About 58%9 of U.S. forests are privately owned, and most of these forests are owned by families and individuals, not companies. Markets for responsibly sourced wood provide a recurring economic opportunity to these landowners to maintain their land as a working forest, rather than sell it for development. 

Put simply, a healthy market for responsibly and ethically sourced forest products is a vital tool to keep forestland forested.

Fact:
Our forest certification and fiber sourcing programs assure that paperboard packaging does not contribute to deforestation or biodiversity loss​.

We source wood locally from sustainably managed forests
We certify wood and fiber sourcing practices via third-party forest certification frameworks
We purchase forest products using sustainable sourcing and fiber chain of custody practices  
We maximize the use of recovered fiber and waste wood

100% of the wood fiber used in our paperboard manufacturing process is certified as sustainably sourced, and 96% of our facilities are certified to one or more fiber certification standards. 

Recovered wood and fiber content also plays a major role in lowering pressure on forest resources. 100% of recycled paperboard products are eligible for fiber certification. Our state-of-the-art Waco recycled paperboard manufacturing facility, due to open in late 2025, will include advanced paper pulping technologies that can process bleached poly-coated paperboard packaging, including the clippings and other waste generated at our foodservice packaging plants. By turning recovered fiber back into new packaging where viable, we’re reducing waste and supporting a more circular fiber system.

Let The Data Lead 

Packaging is a tangible and highly visible product, and it’s understandable that people want to know where it comes from. But facts matter — and the facts show that the paperboard industry is not the driver of forest loss. 

If anything, with responsible practices and expertise at the forefront, it’s part of the solution, keeping forests in active use, encouraging land stewardship, and maintaining critical carbon sinks. 

To learn more about our “Better, Every Day” approach to sustainability, visit our sustainability area to explore our commitments in full. 

Two women loading groceries from the counter to the fridge

1 UN Food and Agriculture Organization (FAO), 2020

News

Scaling Sustainability: How Industry Leaders Are Rethinking Resources Together

September 25, 2025

Are paper cups recyclable? The recycling industry okays paper cups for recycling streams.

Climate change is one of the most pressing challenges of our time, and the packaging industry has a unique opportunity to drive sustainable solutions that reduce environmental impact while maintaining product performance and economic viability. Achieving this balance requires collaboration across the value chain. No single company can drive meaningful progress alone. 

Recognizing this, Henkel Adhesive Technologies, Kraton Corporation, and Graphic Packaging International have joined forces in a strategic partnership, bringing together their expertise to develop next-generation packaging solutions. By aligning innovation with circular economy principles, the partnership is accelerating the shift to more sustainable, high-performing materials. 

Innovating for a Circular Future

Packaging is essential to protect and transport consumer products. Every component, from fiber and adhesives to coatings and finishes, plays a critical role in performance and sustainability. Henkel, Kraton, and Graphic Packaging are working together to drive circularity across the entire packaging lifecycle, maximizing material efficiency and minimizing waste. 

At the heart of this effort is Graphic Packaging’s Z-Flute™, an advanced paperboard packaging solution that offers a more sustainable alternative to traditional corrugated packaging. Compared to conventional solutions, Z-Flute reduces fiber usage while maintaining strength, enabling: 

Decreased reliance on non-renewable resources (opting for paperboard over plastics) and reduced material usage overall, supporting circularity 

✔  Increased logistical efficiency through functional high-strength design, allowing stacking without pallets and reducing transportation emissions 

Improved recyclability through convenient, existing household paper waste streams 

Enabling this innovation is Henkel Adhesive Technology’s TECHNOMELT® SUPRA 100 LE, a low-emission adhesive formulated with Kraton’s SYLVALITE™ 2200. This biobased tackifier is derived from crude tall oil (CTO), a renewable byproduct of Graphic Packaging’s paperboard manufacturing facility. TECHNOMELT SUPRA 100 LE is a subcomponent of Z-Flute packaging. 

SYLVALITE 2200 is a rosin ester developed with Kraton’s REvolution™ Technology, designed to enhance color performance and oxidative stability in biobased tackifiers. This innovative technology positions pine chemicals as sustainable alternatives to fossil-based products, enabling adhesive formulators like Henkel to achieve higher biobased content and a lower carbon footprint.  

Henkel’s TECHNOMELT adhesives are trusted for reliability and quality across a variety of applications. The TECHNOMELT product portfolio includes other biobased formulations, as well as innovative low temperature hot melt adhesive formulations. 

The integration of SYLVALITE 2200 into Henkel’s TECHNOMELT hot melt adhesive portfolio will reduce carbon emissions while maintaining the same high-quality solutions the market expects from Henkel. The TECHNOMELT SUPRA 100 LE formula, designed with biobased alternatives, reduces the adhesives’ cradle-to-gate carbon footprint by 25%1 compared to the legacy formulations. 

By incorporating sustainably sourced adhesives, the partnership enables packaging solutions that are more efficient and contribute to a reduced carbon footprint and reliance on fossil-based materials.  

The life cycle of Graphic Packaging's Z-Flute solution includes an innovative value chain collaboration with Henkel and Kraton.
The life cycle of Graphic Packaging’s Z-Flute solution includes an innovative value chain collaboration with Henkel and Kraton.

Stronger Together: The Power of Value Chain Collaboration

“True sustainability isn’t just about end-of-life recyclability. It’s about designing smarter from the start,” said Corbett Wallace, Corporate Vice President of Consumer Goods, Henkel Adhesive Technologies. “Our customers expect packaging solutions that balance sustainability, performance, and cost. By combining Henkel’s adhesive expertise with Graphic Packaging’s material innovations and Kraton’s biobased tackifiers, we are delivering a holistic approach to sustainable packaging.” 

This collaboration is built on the principles of industrial symbiosis, where the byproduct of one process becomes the raw material for another. By optimizing each component — fibers, CTO derivatives, laminating glue and end-of-line adhesives — the companies are maximizing resource efficiency and driving down environmental impact across the entire value chain. 

“For the packaging industry to be truly sustainable, we need to rethink how we use resources altogether,” said Minco van Breevoort, Pine Chemicals President, Kraton. “By leveraging renewable natural resources and adopting a cascading use of pine-based solutions, we are ensuring that each biobased raw material is used to its highest economic and environmental value.” 

Setting the Industry Standard for Circularity 

Through this partnership, Henkel, Kraton, and Graphic Packaging are setting new benchmarks for sustainable packaging innovation. Beyond simply reducing emissions and waste, the companies are shaping the future of circular supply chains, where renewable materials are routinely reused and optimized. 

“As industry leaders, we have an opportunity to lead by example,” said Anne Marie Lochner, Vice President, Global Supply Chain Sustainability, Graphic Packaging. “By integrating sustainability at every stage in our operations and value chain, we’re demonstrating that high-performance packaging and environmental responsibility go hand in hand.” 

Join the Movement: The Future of Packaging is Circular 

As companies across industries continue to prioritize sustainability, now is the time to act. The collaboration among Henkel, Kraton, and Graphic Packaging demonstrates that real change happens when businesses work together to scale solutions. 

Cultivating partnerships at all levels of the supply chain can help companies be more resilient and contribute to global sustainability goals. Let’s collaborate today to explore how innovative, high-performance packaging can further minimize environmental impact and drive business growth. 

Learn more about Graphic Packaging’s strength packaging, including Z-Flute, and our approach to sustainability


1Carbon footprint calculation estimated cradle-to-gate from Henkel’s internal LCA assessment, excluding emissions in the use phase and end of life. Due to accounting for biogenic CO2 uptake and other net biogenic emissions in constituents of our adhesive, shown CO2 impact can be used only on product level, not on corporate level. Further details are required to derive resp. claims for customer-specific reporting. 

Press Releases

Graphic Packaging Named to 100 Best Corporate Citizens of 2025

September 15, 2025

Graphic Packaging International ranks No. 5 on 3BL’s 2025 list of 100 Best Corporate Citizens, as well as No. 1 in the materials industry category.
Graphic Packaging International ranks No. 5 on 3BL’s 2025 list of 100 Best Corporate Citizens, as well as No. 1 in the materials industry category.

Graphic Packaging has been recognized by 3BL, a leading sustainability communications partner, as one of the 100 Best Corporate Citizens of 2025. This is the third consecutive year Graphic Packaging has been included in the 100 Best Corporate Citizens rankings.1 

Each year, 3BL evaluates the largest U.S. public companies on sustainability performance and transparency. The 100 Best Corporate Citizens recognition is a marker of best-in-class disclosure practices. 

“We are proud to be recognized once again by 3BL as one of the 100 Best Corporate Citizens — and especially honored to rank among the top five overall and No. 1 in our industry category,” said Michelle Fitzpatrick, vice president and chief sustainability officer for Graphic Packaging. “Sustainability recognitions like this reflect our commitment to sharing our progress and help guide our journey to become better, every day — for our packaging, our people and our future.” 

featured news

Graphic Packaging’s 2024 Impact Report: Toward a Better Future

The newest report highlights our company’s progress toward Better by 2030 commitments — grounded in our Vision 2030 strategy — to better packaging and doing better for our people and our future.  

Graphic Packaging 2024 Impact Report: Toward a Better Future

The 100 Best Corporate Citizens ranking evaluates Russell 1,000 companies based on 219 factors across seven pillars, including climate change, employee relations, environment, governance, human rights, and stakeholders and society.  

After integrating dozens of new factors in 2024 to more accurately assess corporate performance as well as disclosure, 3BL limited year-over-year changes to the ranking methodology. 2025 changes include increasing the weight of some performance-based factors introduced in 2024 and ISS Sustainability Solutions’ annual enhancements to the E&S Disclosure QualityScore and Governance QualityScore.  

“It’s been a challenging year for responsible business, but the companies on this list have shown the courage to stay the course. In a climate where trust is the new KPI, they’re proving that transparency and accountability aren’t just ideals — they’re the foundation of stronger companies. The 100 Best Corporate Citizens exists to spotlight that strength, and to push the standard for corporate leadership higher every year.” 

— Charlie Wilkie, Chief Executive Officer, 3BL 

Unlike other rankings, the 100 Best Corporate Citizens relies solely on publicly available data and information, eliminating the need for questionnaires or company submissions, and there is no fee for companies to be considered. To ensure accuracy, companies have the option to verify the data collected for the ranking at no cost. The data and information used for the 2025 ranking were published between June 2024 and June 2025. 

For access to the complete 100 Best Corporate Citizens of 2025 ranking and methodology visit: 100best.3blmedia.com. 


1Graphic Packaging previously ranked 78 in 2024 and 32 in 2023 on 3BL’s 100 Best Corporate Citizens lists. 

 

Graphic Packaging Debuts Duo of Beverage Multipack Innovations at drinktec 2025

ATLANTA, September 10, 2025 – Graphic Packaging International (“Graphic Packaging”), a global leader in sustainable consumer packaging, will unveil two first-to-market innovations at drinktec 2025 (September 15-19, Messe München, Munich, Germany), offering beverage brands and producers new ways to drive premium shelf presence, eliminate shrink film, and maximise operational efficiency. 

Drawing on the company’s proven innovative technology capabilities, the two innovations — wrap-style paperboard multipacks with primary container orientation and a modular multipack system for shrink film replacement on tertiary packaging, including clip-style solutions — will be demonstrated at the Graphic Packaging booth, Hall C1, C1-321. 

This latest design of wrap-style multipacks ensures that the orientation of the primary container is consistently maintained through the supply chain and onto the retail shelf. This innovation not only enhances on-shelf impact by ensuring every can faces the same direction, but also eliminates the need for a separate ad panel to cover barcodes. This cuts paperboard volume by approximately 25 percent compared to wraps with an ad panel, supporting material minimisation goals.  

Designed to run on a customer’s existing high-speed Marksman™ machine, the new wraps with orientation deliver excellent operational efficiency, do not compromise speed or machine footprint, and are ISTA 3E certified, providing assurance that they will meet tough supply chain demands. 

Also debuting at drinktec 2025 is a new family of multipack modules designed to replace shrink-film on corrugated trays used for tertiary packaging or distribution. The modules can add clip-style applications (EnviroClip™ or EnviroTop™) to loose bottles and cans, or can place paperboard multipacks directly into trays. The modules are fast, flexible, and compatible with a wide range of primary containers and pack configurations. They can be installed behind any current tray packer equipment, or with Graphic Packaging’s new QuikFlex™ TP tray packer, which is built on proven QuikFlex technology and can run both corrugated and paperboard trays. 
 
“There’s a lot of talk in the industry about future-ready packaging, but what brands really need are solutions that work right here and now — on their lines, in their supply chains, and on the shelf,” said Steve Gould, director of new business development, global beverage, at Graphic Packaging.  
 
“We’re working to move the industry forward in a way that’s practical, scalable, and sustainable, and that’s exactly what these systems represent. They’re smart, adaptable technologies designed to offer real-world gains, whether it’s plastic reduction, material savings, operational efficiency, or shelf appeal. drinktec is where the brightest and best in the beverage industry gather to solve meaningful challenges, and we’re proud to be innovating for change.” 

Discover more about the Graphic Packaging innovations to discover at drinktec.