Press Releases

Graphic Packaging Launches Next-Generation Boardio™ Technology with Enhanced Multi-Footprint Capability  

December 3, 2025

Boardio multi-footprint machine
Are paper cups recyclable? The recycling industry okays paper cups for recycling streams.

Graphic Packaging International (Graphic Packaging), a global leader in sustainable consumer packaging, has announced the launch of its next-generation Boardio™ machinery technology, offering enhanced multi-footprint capability that transforms how brands and co-packers approach Boardio paperboard canister production.

Brands and co-packers face mounting pressure to respond quickly to shifting market demands while maximizing their equipment investments. When capital is committed to packaging machinery, that investment needs to work harder, deliver more, and provide the flexibility to adapt as consumer preferences evolve, and the new Boardio machine multi-footprint capability does just that.

Boardio is a recyclable, rigid paperboard canister that provides an alternative to plastic, glass, and metal containers. Made from up to 90% renewable materials, it can deliver a plastic reduction of more than 90% versus rigid containers. Alongside winning 20 global packaging awards since launch, Boardio has replaced more than 50 million rigid plastic containers in 2023 and 2024 alone. 

The Proven Boardio Platform, Now With Ultimate Flexibility

The new machine technology takes a proven platform and adds format flexibility through the addition of modules. The new multi-footprint capability enables Boardio production in multiple shapes — round, octagonal, triangular, and square — along with variable heights, widths, and barrier specifications, all from a single machine. Customers simply select modules based on the degree of flexibility they require.  

For co-packers managing diverse client portfolios or large brands seeking to differentiate product lines and serve both large families and smaller households, this technology represents a significant operational and commercial advantage. 

Johan Werme, head of sales for paperboard canister solutions at Graphic Packaging, said: “This new capability addresses a longstanding frustration customers have had with traditional packaging; rigid plastic and metal canisters typically lock brands into off-the-shelf formats unless they have the volumes to justify custom tooling. However, with Boardio’s new multi-footprint technology, we’re putting format control directly into the customer’s hands. That means shorter production runs across multiple configurations, the ability to iterate designs more frequently, and the transport and storage efficiency that comes from delivering canisters flat rather than pre-formed. It’s flexibility that scales with your business, not against it.” 

For co-packers and brands alike, the technology ensures that capital investments in Boardio machinery deliver sustained value as market conditions shift, product portfolios expand, and the demand for more circular, more functional, and more convenient packaging solutions continues to grow. 

The multi-footprint enhancement is now available as an option for new machine orders. 

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Additional Finishing Capabilities for Packaging

Additional finishing solutions for packaging include laser perforation of flexible materials to enhance shelf life or add other benefits, and advanced gluing solutions for more complex structural designs.

Additional Finishing Capabilities for Packaging

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Additional Finishing Capabilities Solutions

Complex Gluing Solutions for Packaging

Complex gluing applications can transform a flat blank into an attractive and innovative structure, helping to create on-shelf differentiation. Options include skiving and hemming, flame-sealing, CR adhesives, and more.

Complex Gluing

Laser Perforation

Incorporating laser perforation into flexible packaging can help to extend the shelf life of fresh food or can help to create features such as easy opening. 

Laser Perforation for Packaging Applications

Related Finishes & Enhancements

Anti-Counterfeit and Grey Market Coding Packaging Measures
Anti-Counterfeit and Grey Market Coding Packaging Measures

Consumers expect authenticity when buying a premium product, and for the pharmaceutical industry the guarantee of authenticity is vital to maintain patient safety, but high-value markets are attractive to counterfeiters. Our state-of-the-art packaging solution can help prevent counterfeiting to ensure your brand integrity is maintained and patients are protected.  

Child-Resistant Packaging Solutions
Child-Resistant Packaging

Often used for pharmaceuticals, medical devices, and other non-food consumer products, child-resistant packaging can protect children and vulnerable consumers from harm while still being intuitive and easy for those not at risk to open. 

Tamper-Evident Packaging Measures 

Tamper-evident packaging provides visible evidence to the end user that the product has not been tampered with. For pharmaceuticals, tamper-evident packaging is a requirement, while for other products it offers security throughout the supply chain and to the consumer.

Unilever Launches Next Generation Laundry Capsule Designed To Help Decarbonize Laundry, Save Energy and Cut Plastic Packaging

July 28, 2022

Unilever - Skip Launches Next Generation Laundry Capsule Designed To Help Decarbonize Laundry, Save Energy and Cut Plastic Packaging

Unilever have announced the global launch of its most sustainable laundry capsule yet, the fastest growing detergent format in many parts of the world.

Unilever’s biggest laundry brand, Dirt Is Good (also known as Persil, Skip, OMO and Surf Excel), has introduced the newly designed capsule to help decarbonize the laundry process whilst delivering top cleaning performance. The new capsules are packaged in a plastic-free, paperboard container, a move set to prevent over 6,000 tonnes of plastic entering the waste stream every year, the equivalent in weight to 500 double-decker buses.

The specially designed formula contains biodegradable active ingredients that are 65% derived from plant sources and has been optimized to deliver top cleaning performance in cold and short cycles. The re-engineered capsule membrane is fully biodegradable and the fastest dissolving on the market, designed to leave no residue on laundry. The new capsule sees its carbon footprint reduced by 16 percent (vs. current capsules), and when used in cold, short cycles, consumers can save up to 60 percent energy per use.

The reduction in emissions across the products’ life cycle puts the new Unilever capsule at the forefront of efforts to decarbonize the laundry industry. This is an important step in reducing the Scope 3 GHG emissions of their laundry business, which includes those associated with consumers’ end use of our products, like the energy required to power washing machine.

For the first time ever, the laundry capsules will be packaged in a ground-breaking plastic-free paperboard box. The innovative box conceived in partnership with Graphic Packaging International, underwent years of development to lock out moisture better than current plastic packaging and prevent capsules from sticking to each other. The box is easier to open and close, is child-proof and fully recyclable. 50% of the cardboard comes from recycled sources and the rest from FSC-certified forests.

The new product, which will launch first in France before rolling out to other markets, is another example of Unilever’s Clean Future strategy. Announced in September 2020, the strategy aims to fundamentally change the way that some of the world’s best-known cleaning and laundry products are created, manufactured and packaged, supported by a €1bn investment over 10 years.

Dr. Keith Rutherford, Head of Global Innovation, Unilever Home Care R&D said: “Through our Clean Future program, our ambition is to make sustainable cleaning the compelling choice for every consumer by bringing real innovation to established mass market products. The research, development, and manufacturing skill that is required shouldn’t be underestimated. The new proprietary formulation and child-proof cardboard packaging is the work of so many people. This is our best and most sustainable laundry capsule yet – it is truly industry leading.”

Ralf Mack, Director New Business Development, EU Consumer Products at Graphic Packaging International adds: “Working together with Unilever, we are delighted to see our innovative packaging solution launch under this iconic brand around the world. Our combined expertise in carton design, product protection capabilities and understanding of consumer behavior has enabled us to create this superior, plastic-free and child-proof solution, enabling consumers and businesses alike to reduce their use of single-use plastic.”

CASE STUDY

Devils Backbone Brewing Company Develops Foil-Stamped Basket Carrier to Capture Attention and Elevate Brand

CRAFT BEER | ELEVATED EXPERIENCE

Devils Backbone Brewing Company Establishes Their Prestige Series as a Luxury Beverage With Foil Stamping and Soft-Touch Coating

This basket carrier is a convenient solution with a custom profile and premium enhancements that captures consumers’ attention and elevates the brand. The foil-stamped basket carrier with soft-touch coating gives dimension and creates a unique tactile experience.

Devils Backbone Brewing Company Develops Foil-Stamped Basket Carrier to Capture Attention and Elevate Brand

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We strive to create unprecedented solutions that solve today’s real-life problems and pave the way for tomorrow’s biggest opportunities—in a feasible, cost-effective way.

Cap-It™ Clip-Style Multipack Carton for PET Plastic Bottles

Cap-It™ is a recyclable paperboard clip solution for PET plastic bottles with neck rings. This multipack beverage packaging is an alternative to plastic rings and shrink film packaging.  

Cap-It features an intelligent design that maintains pack integrity through the supply chain. On-shelf differentiation is achieved via a generous billboarding area, that still allows good visibility of the bottles. 

Cap-It can be packaged with any of our Cap-It machinery equipment, including the Cap-It 2 and our new generation machine, AutoClip™ CIG3, that runs at higher speeds and provides enhanced bottle stability.   

Cap-It™ Clip-Style Multipack Carton for PET Plastic Bottles

Cap-It Benefits

Sustainability Benefits
Sustainability
  • Clip-style paperboard packaging solution made from renewable plant-based fiber from sustainably managed forests  
  • Recyclable through household paper waste streams 
  • Skirt length can be varied to optimize the amount of board used, depending on application 
Consumer Experience Benefits
Consumer Experience
  • Finger holes make the pack easy to carry and handle  
  • Bottles can be easily and safely removed from the pack 
Convenience Benefits
Convenience
  • The intelligent design makes the pack comfortable to carry, safe to handle, and easy to remove the bottles 
Operational Efficiency Benefits
Operational Efficiency
  • Maintains good pack integrity to meet the demands of the supply chain  
  • Efficient, high-speed machinery option available 
  • Accommodates multiple bottle sizes, types, and configurations 
  • Machinery can be incorporated into, or closely coupled to, other packaging formats, such as ClipCombo™, to pack multiple PET bottle types, sizes, and configuration  
Brand and Marketing Benefits
Brand and Marketing
  • Premium billboard space for high-impact branding and messaging 
  • Some clip solutions offer label orientation which enhances the appearance on the retail shelf   
  • If required, bar codes can be masked by adjusting the length of the skirt 

See Cap-It in Action

This intelligent carton design provides on-shelf differentiation by offering the opportunity to print high-impact graphics on the paperboard while leaving the bottle visible to the consumer.

Cap-It Features

Brand and Marketing Benefits
Branding

A generous billboard space delivers a pack that really stands out on the retail shelf  

Protection

Provides good support and protection by holding tightly to the neck of the bottle. The level of protection provided can be varied by adjusting the length of the skirt. 

Pack Options

Accommodates a wide range of PET bottle styles and sizes in multiple configurations, including 4-, 6- and 8-packs 

Operational Efficiency Benefits
High-Speed Machinery

Can be applied by any of our Cap-It machines, including our new generation machine, AutoClip™ CIG3, that runs at higher speeds

Convenience Benefits
Ergonomic Design

Intelligent design makes it comfortable and safe to carry and handle  

Asahi Soft Drinks Launches Cap-It™, a Fully Recyclable Clip-Style Carton for PET Bottle Multipacks

Asahi Soft Drinks needed a new multipack solution
for their Wilkinson Sparkling Water range in
response to increased production volumes and
the shift from cans to PET bottles for soft drinks

Cap-It Product Applications

Beverage
Beverages
Water
Sports Drinks
Carbonated Soft Drinks

Graphic Packaging Secures Double Win at WorldStar Awards 2026

Graphic Packaging Secures Double Win at WorldStar Awards 2026

Graphic Packaging is celebrating success at this year’s prestigious WorldStar Global Packaging Awards.  

Hosted by the World Packaging Organisation, these awards honor top achievers in the packaging industry, as entrants must first win a recognized national award to qualify for entry. Graphic Packaging, a global leader in sustainable consumer packaging, has been acknowledged for its collaborations with UK retail giant Sainsbury’s and food producer Pilgrim’s Europe on their PaperSeal Shape™ tray range for breaded chicken and for its innovative tray solution for fresh produce, the ProducePack™ Punnet tray.

Advancing Circularity, Functionality, and Convenience in Fresh Protein Packaging: The Award-Winning Sainsbury’s PaperSeal™ Shape Tray 

The PaperSeal™ Shape tray reduces plastic by 72-82% per tray, resulting in the elimination of approximately 300 metric tonnes of plastic a year from Sainsbury’s supply chain. It’s comprised of nearly 90% renewable raw materials, and is recyclable in household waste streams according to the UK’s OPRL recycling guidelines.

A common barrier to the adoption of paperboard packaging as a replacement for plastic is the capital cost and potential impacts on operational efficiency. To overcome this, PaperSeal Shape was designed to run on plastic tray filling and sealing equipment at the same speeds as plastic trays. It’s also quick to switch between plastic and PaperSeal Shape, further enhancing flexibility for Pilgrim’s Europe.

PaperSeal Shape was also designed to perform through the supply chain. The double flange construction delivers a rigid tray with excellent hermetic seal integrity, ensuring the trays and their fresh contents reach Sainsbury’s in great condition.

From the consumer’s perspective, the PaperSeal Shape tray delivers equivalent performance to Sainsbury’s previous plastic tray. Research shows that consumers overwhelmingly prefer paperboard packaging to plastic, with “easy to recycle” cited as the most important feature (ProCarton,2025). Because the tray contains less than 10% plastic, it can be recycled with the barrier liner in place, enhancing convenience for the consumer and promoting recycling compliance.

In addition to the WorldStar Awards, the PaperSeal Shape Tray has won a number of other prestigious awards:

ProducePack™ Punnet Tray 

Launched by several major European retailers as a replacement for PET trays, the ProducePack Punnet tray is ideal for berries, grapes, tomatoes, mushrooms, and baby sweet peppers. Its adoption has led to the removal of approximately 17 million plastic trays per year by one UK retailer for berries alone. 

The tray impressed the judges with its exceptional circularity profile: 

  • Can meet the SUPD plastic-free definition (depending on raw materials selected) and is also expected to enable retailers and fresh produce packers to comply with the Packaging and Packaging Waste Regulations on single-use plastic packaging for unprocessed fresh produce under 1.5kg  
  • Over 85% sustainably sourced renewable material  
  • Meets UK OPRL guidelines for recyclability in household waste streams and the requirements for collection with paper & cardboard packaging waste in the rest of the EU 
  • Passed the CEPI recyclability test with a score of 90, demonstrating best-in-class performance for printed packaging 
  • Classified as “green” in the UK recyclability assessment methodology (RAM) 
  • Compatible with reprocessing in conventional paperboard manufacturing facilities according to 4evergreen circularity by design guidelines 
  • Lower carbon footprint than virgin PET trays1 

The ProducePack Punnet tray supports Graphic Packaging’s aim to create packaging solutions that are not only more circular but also more functional, and more convenient than replaced alternatives. It’s engineered to run on existing plastic tray forming and sealing equipment, removing a major economic barrier to adopting more circular solutions. Available in a range of paperboards, coatings, and top films, the punnet tray is available from stock or can be customized with high-impact, high-quality graphics. 

Extending Shelf Life and Reducing Waste 

The punnet tray has been shown to extend shelf life by significantly slowing mold growth2 compared to plastic trays — a benefit valued by both retailers and consumers. 

Setting a New Benchmark 

The development of the ProducePack Punnet tray is demonstrable proof that paperboard alternatives to plastic not only deliver on sustainability promises, but can also outperform traditional solutions in functionality and convenience — setting a new benchmark for circular packaging in the fresh produce sector.  

Good Enough for Us: How Human Standards Have Redefined Pet Care

May 21, 2026

As our relationship with pets has evolved, so have the products we trust – and their packaging

The bond between humans and animals is ancient.

Long before the idea of a “pet” existed, people partnered with animals for survival — and, at times, companionship. Over time, those relationships evolved, setting the stage for modern pet care.

From Wild to Well-Cared-For: A Pet Evolution Timeline
  • 38,000-12,000 B.C. First domesticated animal in East Asia: the dog
  • 12,000-11,000 B.C. Earliest evidence of pet burials
  • 3,500-3,000 B.C. Earliest known taming and riding of horses
  • 356–323 B.C. Cities of Peritas and Bucephala named after Alexander the Great’s dog and horse
  • 100 A.D. First pet cemetery: Berenike in Egypt
  • 1611 First known use of the English word “lapdog”
  • 1824 World’s first animal welfare charity: the RSPCA
  • 1860 First commercial dog food produced: Spratt’s Meat Fibrine Dog Cakes
  • 1908 Invention of commercial bone-shaped dog biscuits
  • 1947 Kitty litter invented by entrepreneur Edward Lowe
  • 1960s-1970s Rise of veterinary studies in U.S. and “science-backed” pet food
  • 1980s Birth of modern pet retail infrastructure
  • 1990s Emergence and expansion of the pet supply “superstore”
  • 2000s First “human grade” label for pet food
  • 2010s Launch of major e-commerce pet retailer and rise of auto-ship
  • 2020s Push to reduce the pet industry’s environmental “paw print”

CITATIONS

THE SCIENCE BEHIND THE BOND

“We found that the strongest activation in a dog’s brain wasn’t for other dogs. It was for the familiar human. If that response reflects ‘reward,’ dogs place their highest value on the people in their lives.”

Mark Spivak, Canine Researcher & Behaviorist, Founder of Comprehensive Pet Therapy, Inc. (CPT)

Functional MRI research by Spivak and other canine researchers shows the caudate nucleus — linked to reward and positive emotion — activates most strongly in response to familiar humans rather than other dogs. This suggests the human–animal bond is not just emotional, but deeply rooted in biology.

Behavioural Processes (2015)


Trends Redefining Modern Pet Care

Human-Grade, Premium Pet Care

Row of pets above $165B statistic highlighting projected U.S. pet industry spending in 2026 and growth trends

Rising expectations are reflected in record spending, driven largely by nutrition and daily care, according to the American Pet Products Association.

As pets are treated more like people, “good enough” no longer applies. Products are expected to meet the same benchmarks for quality, safety and design as those for people — driving packaging innovation that preserves premium ingredients.

“Modern pet care packaging isn’t just about containing; it’s about preserving taste, texture and nutritional integrity over time — especially given how discerning pets can be and how critical it is for owners to get their diet exactly right.”

— Chuck Tarlton, New Business Development Director, Graphic Packaging International

IntegraFlute™ bag-in-box packaging combines protection with ease of use,” said Tarlton. “It acts as both the delivery system and the ready-to-use decanter, eliminating the need to transfer food. Designed to be resealable, durable and beautifully branded, it keeps food fresh while fitting seamlessly into the home.”

IntegraFlute - Girl pouring dog food into dog bowl

IntegraFlute is an integrated bag-in-box solution for large-format packaging that preserves and protects the product and is easy for pet parents to handle and recycle.

Convenient, On-Demand Pet Care

Like every part of modern life, convenience defines pet care. Services that once required a trip — grooming, veterinary visits, training and fitness — are coming directly to the home through mobile and on-demand models.

At the same time, e-commerce reshaped how pet products are purchased, with auto-ship subscriptions and direct delivery accelerating rapidly. By 2030, e-commerce may account for about one-third of all U.S. pet spending, according to 2025 CapitalOne Shopping Research.

“The COVID pandemic led to a huge surge in online purchase of kibble,” Tarlton said. “People no longer wanted to drag a big bag of kibble home when it could be delivered.”

Traditional formats — like large, heavy bags — were built for in-store retail, not the realities of shipping. In response, packaging is evolving from static formats to multi-functional systems designed for transport and everyday use.

“The pet food bag hasn’t changed much since the beginning, and that bag is not supporting the new channel of e-commerce on its own,” Tarlton explained.

Paperboard innovations, like IntegraFlute or Z-Flute™ heavyweight folding cartons, are engineered for the rigors of e-commerce: strength for transport, with barrier layers that maintain freshness and contain grease. Designed as ship-and-store systems, these formats can move seamlessly from delivery to everyday use, combining protection, convenience and brand presentation in a single solution.

Cat next to litter box beside Z‑Flute paperboard packaging designed for strength during distribution

Z‑Flute paperboard offers added structural strength for distribution, supporting the transport of heavier pet products.

The Shift to Sustainable Pet Care

In 2024, a Mars Incorporated study estimated that more than half of people around the world are pet parents. Combined with rising pet spending, demand for premium ingredients and plastic waste, the pet industry’s environmental footprint is under increasing scrutiny.

“Pet owners today are far more conscious of the environmental impact of the products they bring into their homes.”

— Helen Robertson, Brand Manager, Inspired Pet Nutrition

Addressing these challenges requires new approaches to materials, structure and performance — areas where packaging innovation is advancing. Classic Cat, a brand by Inspired Pet Nutrition, transitioned from plastic shrink film to fully recyclable paperboard cartons by Graphic Packaging to align with evolving consumer expectations around quality and sustainability.

“Sustainability was a major driver behind the move to recyclable paperboard packaging because today’s pet owners increasingly want the brands they buy to reflect their own values,” said Robertson. “For Classic Cat, moving away from shrink film allowed us to demonstrate that even an accessible, everyday cat food brand can take measurable steps to reduce environmental impact without compromising on quality or affordability.”

Classic Cat transitioned from plastic shrink film to fully recyclable paperboard cartons with Graphic Packaging, advancing sustainability without compromising everyday quality.

That move reflects a broader business-wide focus on reducing environmental impact and embedding more responsible practices throughout the supply chain. Butcher’s was the first dog food brand to move away from plastic shrink film packaging in 2018, and by adopting recyclable paperboard for multipack canned pet food, they reported the elimination of 856 metric tons of plastic waste between 2019 and January 2024.1

The shift to paperboard also enhances shelf presence and the consumer experience. Packs are easier to stack, store and access, while offering improved protection and recyclability.

The format provides a larger canvas for communicating quality, nutrition and sustainability. As pet owners grow more invested in their animals’ wellbeing, packaging plays a critical role in how that information is delivered.

Butcher’s Pet Care transitions to fiber-based packaging for their canned pet food.

As part of its overarching sustainability plan, Butcher’s sought to change its packaging from plastic shrink wrap to a recyclable, fiber-based solution and turned to Graphic Packaging to help them accomplish this goal.

“Consumers appreciate the reduced plastic and recognize the effort to make more sustainable choices,” said Natasha Bryant, senior brand manager of Butcher’s at Inspired Pet Nutrition. “We expect to see further innovation in recyclable and lower-impact materials, as well as smarter design that supports portion control and ease of use. Importantly, packaging will also remain a key storytelling tool, helping brands communicate quality, transparency and their broader commitments in a clear and credible way.”

1 Based on sales of 6, 12, 18, 24 packs in five years (2019 to 2024) multiplied by the weight of plastic shrink that would have been used per product. Based on weight of 22g plastic bottle.


Packaging the Future of Pet Care

What began as companionship thousands of years ago has become a complex ecosystem defined by human-grade quality, on-demand convenience and sustainability, all converging in the same place: the package.

New Graphic Packaging solutions, like Boardio™ and IntegraFlute, are redefining packaging: delivering on the brand promise, safeguarding ingredients, simplifying routines and reducing environmental impact.

Meet Boardio: the future of pet packaging with an easy-open, re-closable, scoop-friendly design.

In a market built on trust, the future of pet care will be defined not only by what goes into the bowl, but by how it is delivered and protected.

Culture Wave is a special series exploring the cultural forces shaping packaging in everyday life. Follow the wave: subscribe to The Die Cut newsletter on LinkedIn.

ebook

The Better by Design Framework: Supporting Packaging Circularity, Functionality and Convenience

INNOVATION | sustainability

The Ellen MacArthur Foundation’s first principle — design out waste and pollution — notes that ~80% of a product’s environmental impact and its fitness for the circular economy are primarily determined during the design phase.

In our previous eBook, “Unwrapping Circularity: The Power of Design for Environment in Paperboard Packaging Design“, we discussed how integrating Design for Environment (DfE) principles into product design can reduce packaging’s lifecycle environmental impacts and improve circularity.

Our framework has now been named “Better by Design” (BbD) to better support our Better Packaging goals, as it covers more than the external DfE methodology.

In this latest eBook, we present how our BbD framework ensures our design decisions support our Driving Circularity goal, which requires each new product innovation to demonstrate at least one circularity, functionality and convenience positive differentiator compared to the incumbent packaging.

We consider the functionality of the packaging from the perspective of the brand owners and retailers, where the right packaging must meet operational requirements, improve performance, and reduce waste and the impact across the value chain.

We consider packaging convenience to improve the user experience and product protection, driven by consumer insights. The acceptance of the pack on the market is key to making sure it has a more beneficial impact for the planet vs. the current solutions at scale.

Finally, we consider options that lead to maximized circularity, carefully choosing their composition and design, as well as maximizing their compatibility with circular end of life.

This eBook also illustrates how we apply the BbD framework to our ProducePack™ Punnet tray.

Front cover image of the eBook

peer-reviewed by ramboll

We are proud to report that our framework has been critically reviewed by Ramboll, a global consultancy company with more than 18,000 experts that create sustainable solutions for governments and companies all over the world and has a great expertise on circularity applied in other studies for our sector. Ramboll’s review concluded that the BbD framework, and underlying circularity assessment methodology and calculation tools, developed by Graphic Packaging, are solid and transparent in providing a science-based comparison of the developed innovation and the applicable market benchmark.

Download your free copy of the eBook

Contact Us

We strive to create unprecedented solutions that solve today’s real-life problems and pave the way for tomorrow’s biggest opportunities—in a feasible, cost-effective way.

News

Paper Cup Recycling Access Reaches 20% in U.S.

May 8, 2026

Broader recycling access helps recover valuable fiber for new packaging products

Recycling access for paper cups has reached a new milestone in the United States. According to the Foodservice Packaging Institute (FPI), 20% of the U.S. population now lives in communities that accept both hot and cold paper cups for recycling — a fourfold increase from roughly 5% a decade ago.

“Expanding paper cup recycling access in the U.S. is a direct response to growing consumer demand for circular packaging solutions,” said Robbert Rietbroek, president and chief executive officer of Graphic Packaging International. “Investments across the recycling value chain, including Graphic Packaging’s advanced fiber recovery technology, are helping turn used paper cups into new packaging for many leading household brands.”

In 2026, Resource Recycling Systems found 20% of the U.S. population can recycle paper cups, up from 5% in 2017. Today, 13 of the top 20 U.S. cities accept paper cups for recycling.
In 2026, Resource Recycling Systems found 20% of the U.S. population can recycle paper cups, up from 5% in 2017. Today, 13 of the top 20 U.S. cities accept paper cups for recycling.

In 2026, Resource Recycling Systems found 20% of the U.S. population can recycle paper cups, up from 5% in 2017. Today, 13 of the top 20 U.S. cities accept paper cups for recycling.

Recent Milestones in Paper Cup Recycling

Increasing paper cup recycling is a cross‑industry effort, with Graphic Packaging playing a leading role. A major milestone came in mid‑2025, when ReMA — through updates to its ISRI recycling specifications — formally included paper cups as an allowable material in residential recycling streams. That update, driven by advocacy from Graphic Packaging and other key stakeholders, helped give haulers and recyclers the confidence to publicly declare acceptance of paper cups.

“Reaching this milestone took years of hard work and collaborative effort. We are proud of the progress that we’ve made and the many partnerships that made it possible,” said Natha Dempsey, president of the Foodservice Packaging Institute. “There is still more work to be done so that even more of the population can recycle their paper cups. FPI will continue to support efforts to strengthen end markets, increase collection and sorting, and improve communications within communities.”

Paper Cups Are Designed to Be Recycled

Decades ago, paper cups faced recycling challenges due to the thin plastic liner required for the cups’ structure. Today, advancements in recycling and fiber‑recovery technology make it possible to separate that liner and recover the cup’s valuable fiber. Investments across the recycling system, such as Graphic Packaging’s Waco, Texas facility, are helping demonstrate that paper cups can be successfully recycled at scale.

This progress reflects years of collaboration across the recycling value chain. Communities, haulers, material recovery facilities and paper mills have invested in technology to recover fiber from used cups. Today, paper cups are recognized as a valuable source of fiber that can be recycled into new paper products, including paperboard packaging for consumer goods.

A key driver of this progress has been FPI’s Community Partnership program, which brings together local and industry stakeholders to expand acceptance of foodservice packaging, including paper cups. Since its launch, the program has helped enable recycling access for more than 8.9 million households nationwide.

Learn what makes paper cups recyclable — and why access matters.

News

Graphic Packaging Recognized on Fortune’s World’s Most Admired Companies List

The industry-, peer- and analyst-backed recognition underscores the leadership, performance and credibility of Graphic Packaging Holding Company

Graphic Packaging (NYSE: GPK) has earned a series of industry distinctions in 2026, including recognition for ethical leadershipresponsible business practices and packaging innovation. The latest milestone: Fortune added Graphic Packaging to its World’s Most Admired Companies list, underscoring the company’s reputation for leadership, disciplined execution and long‑term value creation.

2026 Fortune World's Most Admired Companies
2026 Fortune World’s Most Admired Companies

“Being named on Fortune’s World’s Most Admired Companies list reflects the strength of our people, our business and our packaging innovation,” said Robbert Rietbroek, president and chief executive officer of Graphic Packaging. “This peer‑driven recognition reflects the high standards we set in how we lead, how we compete and how we deliver long-term value for our customers and shareholders.”

A Competitive Ranking

Now in its 28th year, Fortune’s World’s Most Admired Companies list is built through a highly competitive, peer‑evaluated process that begins with approximately 1,500 of the world’s largest companies and narrows to roughly 685 high‑revenue organizations across 51 global industries.

Companies are evaluated by executives, directors and analysts who assess corporate reputation within their own industries across nine criteria, such as investment value, quality of management, innovation and social responsibility. Only companies ranking in the top half of their industry earn recognition.

Because companies enter and exit the list as business conditions and competitive performance evolve, sustained year‑over‑year recognition is particularly challenging. Continued inclusion reflects consistent peer confidence in a company’s leadership, execution and long‑term direction within a dynamic global marketplace.

“The companies at the top of the World’s Most Admired Companies list show that resilience is not reactive — it’s designed,” said Mark Royal, a Korn Ferry senior client partner and employee engagement specialist. “What sets them apart is not performance in a single year, but their ability to sustain trust and credibility over time. In an era of constant disruption, these organizations demonstrate the discipline, adaptability, and leadership required to perform today while preparing confidently for what’s next.”

Strong Traction in 2026

The Fortune recognition represents another early‑year milestone for Graphic Packaging, following several industry awards received in the first quarter of 2026, including its designation as one of the World’s Most Ethical Companies and one of Just Capital’s top 100 companies for 2026. Taken together, these recognitions reflect sustained confidence in Graphic Packaging and its approach to operating and competing in the global consumer packaging market.

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